Hyde Energy to relaunch its Luminor lubricant

Lagos -- Hyde Energy Limited, a global petroleum-trading company with a downstream network in Nigeria, has revealed plans to relaunch one of its automotive lubricants, Luminor, in the country.

The company’s Chief Executive Officer and founder, Olademeji Edwards, disclosed this at a media parley in Lagos.

Hyde Energy operates across the value chain of the energy industry and is involved in the importation of petroleum products, including Premium Motor Spirit, PMS, also known as petrol; gasoil, dual purpose kerosene, DPK - the domestic kerosene; jet fuel; liquified petroleum gas, LPG, also known as cooking gas; automotive lubricants; and naphtha.

Olademeji said that, in the next six months, Hyde Energy would be performing a relaunch of the Luminor brand and other products.

He said: “The Hyde Luminor brand is a fantastic brand and has infiltrated the hearts of a few Nigerians.

“We launched that particular lubricant in 2017, and in our first year, we sold five thousand litres in a quarter. Today we are doing almost three thousand litres in a month, which is not a lot compared to other companies.

“But in the next six months, we are performing a relaunch of our products. We are launching new labels, new bottles, and a new winning strategy coming into Lagos.

“We have not really been popular in Lagos; we have mostly been operating in the Southeast, Abuja, and Calabar which is where we get most of our volumes, but you will be hearing more and more of the Hyde Luminor brand going forward in weeks and months ahead, and we will enter into partnership with key people that would help us penetrate the market, and work with stockiers, so they can enjoy and know about us.”