Dubai Competitiveness Office launches ‘Competitiveness Ambassador’ programme in partnership with IMD

In the largest collection of employee experiences in the Middle East, thousands of employees from across the region were surveyed to determine the Best Workplaces. More than 450 private and public organisations competed to be on the list. This recognition is based on confidential survey data assessing employee experiences of trust, innovation, company values and leadership. Companies are also evaluated on how well they are creating a For All workplace experience, inclusive of all employees no matter who they are or what they do. This year, COVID-19 brought physical and mental well-being to the forefront for both employers and employees. Commenting on the achievement, Mohammed Al Ghaffari, Executive Director, Human Resources, Finance and Administration Division said; "Dubai Customs is committed to continually and sustainably enhancing and developing its workplace boosting levels of positivity and happiness among its employees. Following and inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, we all work together to make Dubai Government the happiest workplace in the world and to fulfil the national uncompromising plans including the UAE Centennial 2071. "Human capital is the most important asset and the top success factor in every organisation. Being recognised among the top best places to work reflects our dedication and hard work in providing a happy and positive work environment to our employees. At the same time, we highly appreciate the hard work of our employees because without their dedication this achievement would not have come true." Eman Al Tahir, Head of Corporate Culture at Dubai Customs said, "The organisation applies the world’s best practices to ensure a happy and competent workplace following the aspirations and vision of the Dubai Government. This was translated into the implementation of several bold projects and plans in HR management." Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace - trust.

DUBAI, 6th September, 2021 - The Dubai Competitiveness Office (DCO) at Dubai's Department of Economic Development (Dubai Economy) has announced the launch of a ‘Competitiveness Ambassador’ professional programme in partnership with the International Institute for Management Development (IMD), Switzerland, as part of building the technical capacities of Emiratis in competitiveness. The professional diploma, which is the first accredited programme in the UAE focusing on competitiveness, is aligned with the agenda of Dubai to empower its citizens in future foresight, global competitiveness, and artificial intelligence as the city moves towards its goal of being the most competitive in the world. The programme seeks to create an ideal learning environment supported by the latest educational platforms and tools to enable Dubai Government employees, specifically those in managerial and technical levels in research and studies, strategy and other relevant competitiveness fields, to be competitiveness ambassadors in their respective organisations. "Competitiveness is the vital element that integrates the vision and ambitions of Dubai, and transforms them into future readiness and sustainability. Governments across the world are adopting new technologies and methods to provide a superior experience in doing business and quality living. Dubai is going deeper, to make competitiveness as a culture and way of life, which will be reflected across all walks of life in the city. The Competitiveness Ambassador programme will ensure that competitiveness will be an integral part of the culture and ethos guiding Emiratis and government entities in serving the country and its expanding community of citizens, residents and visitors," said Sami Al Qamzi, DirectorGeneral of Dubai Economy. The professional diploma programme will create a cadre of Emiratis conscious about the technical components of achieving and sustaining competitiveness, including the fundamentals, methodologies, and best practices that will classify Dubai as the most competitive globally, said Hani Al Hamli, Manager of the Dubai Competitiveness Office. "The programme is designed to impart comprehensive knowledge on the concept of competitiveness and its role in defining the character of a city. A ‘Competitiveness Ambassador’ will know about international methodologies and tools in measuring competitiveness as well as the role of government institutions in formulating programmes and initiatives to raise competitiveness," Al Hamli added. The government executives enrolled in the programme will also learn to develop studies, researches and reports as well as analyse data and predict the outcomes of improved competitiveness for Dubai. Ultimately, the programme aims to set a unified and integrated template under the supervision of DCO to be a permanent reference for