UAE, Estonia discuss cooperation in industry, biotechnology
marketing platform to maximize downloads and user acquisition. Matt Coleman, Chair of The Hollywood Academy, said: “HCA and XRA will strive to become leaders in the exploding edutainment industry, which is expected to exceed $7.8 billion by 2025. As a result of new forms of learning during the last 18 months of the pandemic, the online education market has been booming and we see major revenue and growth opportunities moving forward.” Speaking on behalf of XRA, Aleksey Andreychenko stated that “HCA will serve as a great proof of concept for what we can accomplish on the digital distribution side, which ultimately leads to monetization. We are excited at the prospect of working with a great company that offers excellent content solutions that we can help them monetize.” The Hollywood Creative Academy launches worldwide in Q4 2021.
HCA produces exciting and engaging short-form video courses focused on the creative sector, offering exclusive access to leaders in entertainment. Experts reveal secrets and behind the scenes knowledge in the fields of film/television, streaming, music, fashion, and creative technologies such as AR/VR/MR content creation. HCA’s vision is to develop the next generation of leading creatives by providing video tutorials, exclusive webinars, workshops, and 1-on-1 sessions with industry leaders. Students will be able to access the content from anywhere in the world. For more information: www.Hollywoo dCreativeAcademy.com
XRA is an immersive technology solutions provider that specializes in bringing cost-efficient AR/VR ecommerce applications to businesses large and small.
ABU DHABI, 13th September, 2021 Sarah bint Yousif Al Amiri, Minister of State for Advanced Sciences, and Andres Sutt, Minister of Entrepreneurship and Information Technology of Estonia, discussed the cooperation between the UAE and Estonia in industry, smart cities and biotechnology. During the meeting, Al Amiri highlighted the UAE’s experience in advancing research and development to meet the needs of the industrial sector and encouraging the adoption of advanced technologies. He noted the launch of the national industry and advanced technology strategy, entitled, "300 Billion Project," and its importance to create an investment-attractive business environment, supporting national industries and boosting their competitiveness, encouraging innovation and adopting advanced technologies in the industrial sector and other vital sectors. She also lauded the close bilateral relations between the UAE and Estonia and their keenness to cooperate in areas of mutual concern, most notably advanced technology, research and development and future industries. Both sides then discussed topics related to hydrogen, biotechnology, space, cybersecurity and vaccine development, and ways of promoting the use of the tools of the Fourth Industrial Revolution in the industrial sector. The meeting was attended by Mohammed Al Qassim, Director of the Technology Adoption and Development Administration at the Ministry of Industry and Advanced Technology, and Dr. Abdullah Ghazi Al Muhairi, Director of Corporations and Investment Administration at the Ministry, while the Estonian delegation was represented by Jan
Reinhold, Estonian Ambassador to the UAE; Brigitte Lau, Ambassador-atLarge for Education; Ano Vasek, Adviser at the Ministry of Economic Affairs and Communications; Risto Kaljurand, Adviser to the Minister of Entrepreneurship and Information Technology, and Ude Les Pino, Deputy Head of Mission at the Estonian Embassy.