Polo restates commitment to boosting Nigerian designers’ capacity

LEADING luxury brand Polo Avenue has said it remains committed to supporting and improving the capacity of local designers and arousing interest in their design.

This follows the opening of entries for the fourth edition of the Polo Avenue Fashion Series slated for August. The entries will close on Sunday, July 23, 2017.

The fashion series is aimed at identifying and supporting emerging talents; designers and artisans alike, within Africa and Nigeria’s thriving fashion industry. Speaking on the success of the initiative, Executive Director, Polo Luxury Group, Jennifer Obayuwana, said it has positively contributed to arousing the growing interest in fashion designs by African designers globally.

She said: “Polo Avenue recognises the enormous potential that African designers have if supported by visible and credible platforms such as the Polo Avenue Fashion Series, which steadily showcases and mar- kets the efforts of local designers to the world.” “Nigeria in particular is setting the pace as a front runner within the continent’s fashion industry by providing high calibre designers and designs that are increasingly being recognised globally.”

Participants in this year’s series will be selected by an adjudicated panel of leading fashion experts from across Africa and all entries would be assessed based on originality, creativity, functionality, craftsmanship, marketability and technical skills.