The Guardian (Nigeria)

LASAA urges compliance to mobile advert stickers

- By Seye Olumide

THE Lagos State goverzment has urged concerned stakeholde­rs to adhere to the rules and regulation­s of mobile advert stickers for branded vehicles operating in the state. The agency disclosed that its enforcemen­t team would commence monitoring from the last week in January 2018 to ensure maximum compliance.

Speaking during the launch of the 2018 mobile advert stickers for branded vehicles at the weekend, the Managing Director, Lagos State Signage and Advertisem­ent Agency (LASAA), Mr. Mobolaji Sanusi, said the exercise was part of the demonstrat­ion of the agency’s commitment to continuous excellence, particular­ly in efficient service delivery to its numerous clients.

The LASAA boss said the 2018 edition has new anticounte­rfeit properties, which runs on an authentica­tion system against fraud, with a robust and secure database platform. He further disclosed that an online platform would be deployed for the purpose of providing the agency with real time verificati­on and authentica­tion of all mobile advert displays in the state, which is aimed at blocking all leakages associated with the registrati­on process.

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