Dizengoff Case IH Tractor Emerges Number One In Nigeria

CASE IH, distributed by Dizengoff has out-performed other brands, emerging as the number one brand of tractor in the country.

According to figures released for agricultural machines and tools sold in 2017, it led with the best market share, in terms of customer preference and purchase. It also wins the best market share award from CASE IH. This was announced during the company’s annual Distributors’ Conference, where the company led other CASE distributors in the African market to cart away the prestigious “Best Market Share Award, 2018.”

Case IH is the tractor brand manufactured by Case International Harvesters, acclaimed as a leading agricultural machine tools manu- facturer in the world. Case brands are shipped to different countries across the world. In Nigeria, the brand is marketed by Dizengoff as the company’s exclusive distributor.

While speaking about the accomplishments, Dizengoff Chief Executive Officer, Mr. Antti Ritvonen said he is excited as the achievements are coming so quickly. “We brought Case IH into the Nigerian market just barely a year ago. For us to be so recognised means we have done well so far and I believe, this rating and award is something to be happy about.

“It shows that Case IH is well received in the market. It is also a testimony to its tested superior technology, as well as its overall superiority in performance, reliability and efficiency, including several other parameters that I believe demonstrates its overall suitability for the Nigerian environ- ment.”

Also, the Commercial Manager for Tractor & Implements, Mr. Damisa Enahoro revealed that, beyond the tractor, a key part of Dizengoff’s winning edge with Case IH in the market so far is its “second to none” after sales service support, which is integral to its overall customer service delivery.

“It is at the heart of our strategy. We don’t just sell tractors. We have the parts and we back this up with maintenance service. In addition to providing expert advice and technical support services such that the customer is never alone.“

Beyond the present, looking ahead Ritvonen disclosed, “our achievements so far are just like a tonic to do more. Clearly there is huge opportunity in the Nigerian agric sector, but there are a lot of challenges as well.”