The Guardian (Nigeria)

Kachikwu to deliver Keynote address at the Brandzone’s Energy conference

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MINISTER of State for Petroleum Resources Dr. Emmanuel Ibe Kachikwu, will be delivering the keynote address at this year’s Brand Innovation # LightupNig­eriaenergy­conference, themed “Reposition­ingthe Energysect­or for Growth.” The conference will be held on Tuesday May 15, 2018 at the Oriental Hotel, Lagos.

The annual Brand Innovation Conference is organised by Brandzone Consulting LLC, a globally affiliated organissat­ion reputed for building and managing some of the best of Nigerian I internatio­nal brands across diverse sectors, including oil and gas, banking, automobile, hospitalit­y and technology.

The Light Up Nigeria Conference Advisory Board and Conference Chairperso­n is Tonye Cole, Executive Director & Co-founder Sahara Energy Group. Other key industry thought leaders confirmed as Speakers at the upcoming conference include Mr. Gabriel Ogbechie, Managing Director CEO, Rainoil Nigeria Limited, Mrs. Nkechi Obi, Vice Chairperso­n, Techno Oil, Prof. Joe Ezigbo Founder and CEO, Falcon Corporatio­n, Enggnr. Dada Thomas, President Nigeria Gas Associatio­n and Founder/ceo, Frontier oil Limited, Mr Yomi Awobokun, CEO, Enyo Retail Oil and Gas, and other Chief Executive Officers of highly reputable Energy, Oil and Gas companies in Nigeria including the Internatio­nal Operating Companies (IOC). The Brandinnov­ationconfe­rence in its fifth year, is an annual multi-sector Thought Leadership Series created by Brandzone Consulting LLC. The conference gathers industry thought leaders, global leaders, technocrat­s, government policy makers, economic experts, investors, regulators and experts from diverse sectors and industries annually. So far, the yearly event has become a platform for the disseminat­ion of accurate and beneficial narrative around the Conference focus area. This year’s conference is primarily focused on the Nigerian Energy sector. The Energy sector has a pivotal role to play in illuminati­ng the nation, Nigeria. Besides exploratio­n, production and distributi­on, new players have moved into other sub-sectors such as power generation, transmissi­on and distributi­on. These companies are obligated by regulation to increase generation of electricit­y to meet the energy needs of the various sectors of the economy. In addition, both the Liquefied Natural Gas and the Lique- fied Petroleum Gas subsectors are rapidly growing with the continuous embrace of and new global laws promoting clean energy. There is recorded growth in the renewable energy market with its adoption as a key solution for tackling the global challenges of climate change and a cost-effective solution for developed and developing countries including Nigeria. Today, both local and multinatio­nal companies in Nigeriajui­hknjhu are providing solutions such as solar powered electricit­y for use in both domestic and public areas.

Energy is critical to powering corporatio­ns, businesses, infrastruc­tural projects and homes. Strong corporate strategy, sound systems, structures, processes and deep capacity would lead to the success of the sector. This includes building strong indigenous Energy brands that can stand at par with global corporatio­ns.

The positive outlook of the Nigerian economy and the recorded growth in the En- ergy sector in 2017 dictates that the Energy industry is strategica­lly reposition­ed. With the emerging growth opportunit­ies within the sector, comes the need to increasing­ly grow local capacity, develop skills, drive scale and build stronger Energy brands. The Energy sector is requireds to re-position to play a more dominant role as a developmen­t and growth catalyst for the economy, investors, businesses and individual­s. The sector would therefore benefit from effective integratio­n of opportunit­ies across the sector value chain, developmen­t of strong strategic frameworks around every tenet of business, consolidat­ion of knowledge, skills, experience­s and expertise to maximize the industry growth potentials.

The Light Up Nigeria conference is designed to draw industry experts across the various sub-sectors to share insights and knowledge on industry growth topics, collaborat­e and deliberate on timely relevant issues that would help to unlock opportunit­ies for growth in power generation, transmissi­on and distributi­on. It is structured to stimulate the downstream sector growth, drive energy availabili­ty through increased natural gas optimizati­on, and the provision of power to enterprise­s. It would also explore the opportunit­ies in building strong Energy Bbrands as a lever for overall sector growth and national developmen­t. As Nigeria’s most influentia­l industry conference, the annual Brand Innovation Conference is a transforma­tional platform that leverages its extensive network of experience­d and accomplish­ed speakers for knowledge sharing, proffer solution to issues of national and economic developmen­t while building a networking platform that fosters collaborat­ion and growth.

Speaking on the conference, Chizor Malize, Managing Partner and Chief Executive Officer of , Brandzone and Convener of the Light Up Nigeria Energy Conference noted “Energy plays a crucial role in the economic growth, progress, and developmen­t, as well as poverty eradicatio­n and security of any nation. Uninterrup­ted energy supply is a vital issue for all countries today. Future economic growth depends largely on the long-term availabili­ty of energy from sources that are affordable, accessible, and environmen­tally friendly. As Nigerian indigenous companies play more dominant roles within the Energy sector, branding becomes more crucial in strengthen­ing their operations. Therefore, the sector needs to birth multiplici­ty of strong brands in today’s challengin­g markets. Globally more and more businesses are either joining forces with other brands or acquiring new brands to strengthen their portfolio and broaden capacity. In order to attract and or be attracted to investment opportunit­ies, branding is key as it clearly communicat­es the strength and potentials of anny enterprise.””.

The structure of the energy markets is undergoing profound changes in many countries around the world and that includes Nigeria. The industry faces peculiar challenges that may impede growth such as commoditiz­ation, global competitio­n and uncertaint­y with regulatory and government oversight.

The conference is focused on achieving collective intelligen­ce hinged on collection and documentat­ion of fresh knowledge and insights. Therefore, the event will kick off with a Keynote address and Pplenary sessions with resource and faculty drawn from the diverse industries within the Energy sector public and private. In addition to the plenary sessions, the Lightupnig­eriaconfer­ence is designed to have an exhibition of top industry players from various subsectors such as the downstream, power, renewable energy including, solar, hydro carbon, and petrochemi­cal.

Organizers say participan­ts have started registerin­g for the conference at http://conference.brandzonec­onsulting.com/

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Kachikwu
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Chizor

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