The Guardian (Nigeria)

Eagles’ Official Soft Drink, Coca-cola, Launches Another Campaign Ahead World Cup

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Coca-cola Nigeria has kicked off another spectacula­r campaign to rally fans behind the Super Eagles on the road to Russia for the FIFA 2018 World Cup tournament.

The Official Soft Drink Sponsor of the Nigerian national football team, which has been rewarding fans with its ‘Score a Trip to Russia’ promotion for the past six weeks, has announced it is giving fans another chance to join in the excitement of the games and show their love for the Russia bound team with the release of a special edition Super Eagles branded Coca-cola packaging.

The special edition Super Eagles branded 35cl and 60cl PET Coca-cola original bottles will be released as an extension of the globally acclaimed Share-a-coke campaign.

Tagged ‘Share-a-coke-withSuper-eagles,’ the new campaign sets images of each player in the Super Eagles Manager for Coca-cola West Africa, Cletus Onyebuoha said: “Throughout this football season, we are keeping with the promise to bring to our consumers upliftment and positivity in every sip. With the release of this specially branded bottle, Coca-cola is once again thrilled to join millions of fans around the world in their support for Nigeria’s Super Eagles. We’re toasting the Super Eagles and fans to celebrate the start of this electrifyi­ng football season”

Doha World Championsh­ips To Include 4x400m, Mixed Relay, Midnight Marathons HE 2019 World deliver a World Games, including a Relays in 2017. Championsh­ips in Doha Championsh­ips that will 4x400m mixed relay in athIn a statement announcing will culminate in a 4x400m look and feel different.” letics. the competitio­n schedule mixed relay, the The Internatio­nal Olympic At the time, the IAAF said it for the Doha event - to take Internatio­nal Associatio­n of Committee (IOC) welcomed the introducti­on place in the Qatari capital Athletics Federation­s has announced in June that of mixed relays, but that it from 28 September to 6 announced. mixed-gender events in athcould be difficult to impleOctob­er 2019 - organisers

The event will make its letics, swimming, table tenment. said they wanted to inspire global debut before its nis and triathlon would be The 4x400m mixed relay and engage “new fans, new Olympic bow at Tokyo 2020. added to the Olympic protitle was won by the athletes and new audi

The IAAF also announced gramme for the Tokyo Bahamas at the IAAF World ences”. the men’s and women’s marathons will begin at midnight, and morning sessions will be scrapped in favour of split evening sessions. “We have some great World Championsh­ip firsts,” said IAAF president Lord Coe. “We are looking forward to seeing how these firsts and the engagement format will come together next year to

TRussia-bound team on the Coca-cola bottles. The images, which are detachable, will provide fans an opportunit­y to collect pictures of their favourite players and show their support for the Super Eagles Team.

Strategic Marketing

 ??  ?? Nigeria’s Women’s 4x400m relay team, Patience Okon George, Glory Nathaniel, Emerald Egwin and Yinka Ajayi celebrate victory. Doha 2019 World Championsh­ips will culminate in a 4x400m mixed relay
Nigeria’s Women’s 4x400m relay team, Patience Okon George, Glory Nathaniel, Emerald Egwin and Yinka Ajayi celebrate victory. Doha 2019 World Championsh­ips will culminate in a 4x400m mixed relay

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