MTN Launches Campaign

TELECOMMUNICATION company, MTN Nigeria, has launched a new thematic campaign tagged Man In The Box. This announcement was made at the formal re-launch of MTN’S Enterprise Business Solutions arm, otherwise known as MTN Business, after days of suspense, speculation and social media chatter.

Through this campaign, MTN hopes to raise public awareness about its ability to cater to the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and largescale enterprises, and public sector organisations.

Speaking at the launch event, which held at the Oriental Hotel, Lagos, MTN’S Chief Enterprise Business Officer, Lynda Saint-nwafor explained that the #Maninthebox campaign symbolises MTN’S unwavering dedication and desire to help support business growth and transformation - no matter the time or day – using a wide range of world-class business solutions, backed by cuttingedge technology.

“Our ambition is your success,” she said, adding that “We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mind-set, by making technology and digital transformation decisions easier and more personal.