How television is becoming art piece
• LG Oled TV gives advanced experience
TELEVISION Technology has come a long way and has completely transformed from an electronic appliance to a piece of art. It has transformed, not only the way the consumer consumes entertainment, but also the format entertainment is broadcasted or streamed.
The new LG Signature Oled TV 77-inch class W7 flaunts a ground-breaking, minimalist Picture-on-wall form factor while harnessing the unparalleled picture performance of OLED technology, immersive Dolby Atmos sound and unmatched high dynamic range capabilities to deliver a previously impossible home cinema experience.
The product makes use of the brand’s unique ability to turn individual pixels completely off or on to reproduce the most lifelike images of any television with perfect blacks, stunning brightness, and an expanded colour gamut. Combined with the intense detail of 4K Ultra HD and the ability to render over a billion rich colours, which allows the 77W7 to display 64-times more shades of colour than conventional TVS, the display brings consistent theatrequality pictures to the home from even wide viewing angles.
The product was Popularscience’s “Best of What’s New” Award winner in the Entertainment category among other awards.
General Manager Home Entertainment Division, LG Electronics West Africa operation, Mr. Vanjamin Kim said, “In the future, TVS with in-built Artificial Intelligence (AI) will be able to learn usage patterns and automatically switch modes based on user preference. The OLED TV is designed to function in that capacity which is why the whole technology behind this revolutionary technology would keep marvelling industry observers for a long time to come.”
LG OLED TVS are considered by industry experts to offer the most advanced display technology. Each pixel on the display can be individually switched on and off, OLED offers enhanced picture quality without image degradation. This results in the highest quality image rendering with the purest blacks.
However, the efforts put in the design and manufacturing of OLED TVS have culminated in the complete dominance of the OLED market, leaving LG at the very pinnacle of innovation in display technology, redefining the TV viewing experience, and its place in homes. This year a staggering number of innovative display technologies were unveiled and LG showcased future display technology like rollable OLED screens and large format curved displays that will become the future of wall art.