The Guardian (Nigeria)

Firm launches product in 100ml pouches

- Bymargaret Mwantok

CHI LIMITED, makers of Happy Hour have launched Frooty Happy Hour in 100ml pouches. This is touted as a healthy, refreshing, fruit flavoured drink with exciting variants that offer an instant shot of refreshmen­t for consumers.

Retailing at a N25 price point, the product is currently viewed as the most affordable quality product in the market. It is a healthy beverage alternativ­e to carbonated drinks as it offers more in natural fruity benefits as well as provides high quality refreshmen­t for the mind and body.

Along with its handy pack size, which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenati­ng satisfacti­on anytime and anywhere, Frooty Happy Hour by Chivita further seeks to increase its appeal and create a connection with consumers with three intriguing variants of Orange, Pineapple and Red Berries.

The brand’s tagline of “a shot of refreshmen­t” high- lights a consistent and memorable brand message that communicat­es its promise of unrivalled refreshmen­t. At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.

Speaking about the new product, Managing Director of Chi Limited, Deepanjan Roy, said that Frooty Happy Hour by Chivita was introduced to invigorate and tap into a market demand for more affordable options of great tasting, refreshing and healthy drinks.

“Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing drink but more importantl­y, to do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshmen­t for every hour,” he noted. Frooty Happy Hour by Chivita 100ml pouches are currently available in roadside kiosks, Chi Shoppe, department­al stores and Neighbourh­ood shops across Nigeria.

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