The Guardian (Nigeria)

Bambooks unveils mobile app to empower African authors, writers

- By Benjamin Alade

AREADING subscripti­on service firm, Bambooks has introduced a mobile applicatio­n that allows users to read an unlimited numbers of books on its platform.

The app comes in a mobile app and a web applicatio­n, which allows users to either read on their phones, tablets, laptops at any time of the day as long as they have a valid subscripti­on. Speaking at a cocktail party to unveil the App in Lagos, at the weekend, Founder and Chief Executive Officer, Bambooks, Ugo Okoye, said the App was introduced to basically empower African authors and writers thereby creating a niche for the African/nigerian reading space.

Okoye said most of the reading platforms out there in the world are focused mainly on internatio­nal authors—american and European. The likes of amazon, ibook’s, and a few of them, but there is nothing really for the African content, “so we saw a niche there, and we decided to talk to authors and some of their associatio­ns.”

According to him, most of African authors haven’t gone digital, most of them are struggling with the challenges of distributi­ng physical books. “The problem in Nigeria is that we don’t have the infrastruc­ture, bookstores, and libraries everywhere. Most writers and authors have the challenge of making money from their books. Some of them wait for years to get it published. The digital platform allows them to monetise their contents overnight. Once they have written their books, they can publish with us and readers can start reading immediatel­y and they can start making money, and also they never run out of books because it is digital.”

He said: “We launched the website and the mobile web version earlier in the year, and we are starting up with that because we wanted to test the market, and see if people will read and accept ebooks as a new form of reading. It was a successful test period. We found out that people were interested in African content and they were willing to read on their phones. The challenge on reading on the web is that you need constant Internet access.

“If your Internet goes off, you won’t be able to read the book. That was one of the challenges a lot our customers kept on telling us. In progressio­n from that, we built an app so people can read offline. With the App that we launched, people can download the books on it, read it without the Internet. Internet is a big issue in Nigeria. The beauty of the App is that when you have good connection, you can download the book and wherever you are with or without signal or not you can have access to the book. We are excited to build a world class app.”

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