PZ Cussons reaffirms commitment to value addition
•Relaunches product
PZ Cussons has reiterated its commitment to the creation of added value even as it re-launched one of its brands, ‘Morning Fresh’, with new transparent bottle.
According to the FastMoving Consumer Goods (FMCG) Company, the relaunch was in efforts to continuously provide authentic, unrivalled value to its consumers.
The premium dishwashing liquid is a household name, which has continued to evolve over the years.
The re-launch is in line with the brand’s strategy to combat counterfeiting, and to also sustain its drive to maintain its position as the leading dishwashing brand in Nigeria.
Speaking at the event in Lagos, Brand Manager, Morning Fresh, Ahusimere Ejiro, reiterated the brand’s commitment to maintaining its leadership position in the market by providing quality and unrivalled performance, ensuring the brand delivers on its promise of ‘superior greasecutting power.
Ejiro said: “This is an exciting time for Morning Fresh, as we continue to evolve and improve, to meet and satisfy the needs of our consumers.
“Our brand re-launch fur- ther re-establishes our commitment to deliver superior kitchen cleaning performance clearly evident in squeaky-clean results that can be seen, smelled, felt, and touched. Every drop of Morning Fresh contains the power to clean more dishes than your regular dishwashing liquids,” she said. According to her, the new packaging will also help tackle the issue of counterfeiting and imitations of its brand, stating: “Our consumers can easily identify our products, and what they see is what they get. Morning Fresh continues to raise the bar when it comes to ensuring that our consumers are provided with authentic products. We are indeed excited and we believe our consumers are too, as they can’t wait to experience the new Morning Fresh in all its colourful variants,” she said.
Morning Fresh has been in Nigeria for 25 years, and has established itself as the leading dishwashing liquid in the market, remaining relevant with consistent delivery on superior greasecutting performance, designed to tackle with ease all food stains, and providing squeaky clean results. Morning Fresh delivers more power, more plates and more value.