The Guardian (Nigeria)

Afolayan’s Partnershi­p With Canon Births

- By Shaibu Husseini

Cand partnershi­p seems the new song in the Nigerian creative industry. The practition­ers there are beginning to accept the reality that effective collaborat­ion, especially if the right approach and philosophy is adopted, is the key to success in virtually every situation.

In Nollywood, practition­ers are looking to collaborat­e because of the critical role it plays in creating something amazing and in substantia­lly improving the final product.

the new film by award winning director and producer Kunle Afolayan is a product of collaborat­ion between Afolayan’s Golden Effects Limited and world acclaimed leaders in imaging solution, Canon.

To announce their collaborat­ion, Canon hosted a private press screening of the film on Tuesday in Lagos. The private screening which had Canon showcasing the full range of profession­al Canon cameras and lenses such as the CN=E14MM, CN-E24MM, CN-E35MM, CN-E50MM, CNE85mm and CN-E135MM among others was graced by exclusive guest from the media, the Nigeria film industry and the cast of the crew of the movie.

Shot in Lagos on Canon EOS C300 Mark II and with a range of Canon Cine lenses, an intriguing story of ambition and love and peep into happenstan­ces in a typical Nigerian mechanic workshop, followed the career interest story of Ponmile, an 11 year-old-boy born to middle class parents. With the consent of his father, Jaiye who had expressed interest in trying his hand on a vocation, spends a day as an apprentice mechanic at a busy mechanic shop just so as to experience what life is, outside school and as an artisan. Day over, and when jaiye’s father shows up to take him back home, Jaiye has to decide if he wants to return to school or continue his apprentice­ship fulltime. Supported by Canon Central and North Africa, the near two hour movie stars some notable Nollywood and

Yoruba movie industry actors like Femi Adebayo, Charles Okocha, Fathia Williams, Wale Akorede aka Okunu, Ayo Ogunshina aka Papa Lolo and Dayo Akinpelu aka Alabi Yellow. Also on the cast are the award-winning singer Simi and the actor Lateef Oladimeji.

Speaking at the screening, Afolayan described Mokalik as an ambitious project that tells a story that is unique and relevant to society. “Creating this movie has been an amazing experience and Canon made the experience even better with the support. The Canon EOS C300 Mark Ii-stunning 4K quality ad versatilit­y allowed me as a producer to experience creative vision in stunning cinematic details and it provides footages suitable for extensive postproduc­tion work,” Afolayan said, adding that the camera with the Canon cine lenses helped the team to technicall­y get one step ahead in creating a movie which that will break boundaries. He also said ‘’the EOS C300 Mark II digital cinema camera is an evolutiona­ry second generation cinema EOS 4K camera system with a wide range of new and improved features. It is focused to help deliver more creative flexibilit­y for profession­al studio, motion picture production applicatio­n as well independen­t production­s, TV dramas, commercial, news features, sports and more.” Also speaking the screening, the Senior Sales and Marketing Manager Canon Central and North Africa Amine Djouahra stated that the technical brilliance witnessed in

is a testament to Canon’s pioneering vision in the realm of serious cinema production. ’at Canon, we are constantly seeking to connect with the filmmaking community especially Nollywood as it allows us to become a part of one of the largest film industries globally. We are glad to be apart of this bold new technology that helps to make amazing projects like possible’’

Ftwo-time sold-out runs of the Nigerian adaptation of Ntozake Shange’s famous play

by Keke Hammond, the Ceo/founder of Rue14 Studios, the stage play is set to return on Saturday, April 13, at the Shell Hall, MUSON Centre, Onikan, Lagos, with actor Ade Laoye as the associate producer.

Written by Osang Abang and directed by Kenneth Uphopho, the stage play features an impressive cast, which includes Najite Dede, Akah Nnani, Abayomi Alvin, Paul Adams, Bunmi Sogade, Philips Chima, Genoveva Umeh and others.

Proudly supported by Flytime Promotions, Union Bank, Accelerate Tv, Y!naija, Guardian Life, Vanguard, Lagos Mums, TVC, Silverbird and Pulse, will also will also show on Sunday, April

A Sa follow up to the recent announceme­nt of a multimilli­on dollar investment in Mavin Records by Kupanda Holdings, a global private equity firm, the Nigerian entertainm­ent company has unveiled a new artiste signed under Jonzing World, making it Mavin’s first ever imprint record label.

This move by Mavin’s founder, Don Jazzy, is in response to the growing thirst for Nigerian music globally and also the company’s desire to eventually become a music powerhouse in Africa.

D’prince, who is Don Jazzy’s biological brother and one of the vibrant acts off the now defunct and legendary Mo’hits crew, discovered the new artiste, Rema, an 18 year-old emerging artist, whose real name is Divine Ikubor.

Rema grew up, lived and hustled in Benin City. As a young rapper in church and school, he knew from an early age of eleven that music was what he wanted to spend his life doing. He went on to perform on several stages in Benin City and created his own live band while still in school. His sound is unique and tilted towards Afrobeat, Trap and Al- 14, at 2 pm and 6 pm daily, though not suitable for children under 10 years old.

tells the story of a group of teenage friends on holiday from their separate boarding schools. Even though they grew up together, they are at completely different places in their lives. When one of them suffers a drug overdose, it causes a major problem within the clique, forcing their parents to get involved and face the truth about their children and about themselves.

“For the first time in a long time we have a play focused on the issues teenagers face with drug abuse. It’s a play with fresh talent, it’s entertaini­ng and I recommend it to all parents and their teenagers,” said Kemi ‘Lala’ Akindoju

“This play, is a very important, innovative and creative way to educate parents and children about this drugs and substance abuse epidemic,” Lanre Olusola said.

Marcy Dolapo Oni described the production as, “A bold and spirited reference to substance abuse amongst Nigerian youth where everything is so accessible in this social media age. Entertaini­ng and thought provoking.”

The stage play dramatises the phenomena of drug abuse and prescripti­on medication in Nigeria and discusses a number of themes such as peer pressure, drug abuse, depression, self-esteem, sexual activity, cyber addiction, alcohol use, and body image. In Nigeria, it was reported recently that about three million codeine-containing cough preparatio­ns are consumed daily in Kano and about 6 million bottles in the Northwest; it is reported that 40% of Nigerian youths engage in drug abuse.

 ??  ?? Amine Djouahra, Senior Sales & Marketing Manager - B2C, Canon CNA (left); Tushar Vashnavi, Senior Sales Manager; Omotayo Omodia, Country Manager and Kunle Afolayan at the private press screening of the movie Mokalik in Lagos
Amine Djouahra, Senior Sales & Marketing Manager - B2C, Canon CNA (left); Tushar Vashnavi, Senior Sales Manager; Omotayo Omodia, Country Manager and Kunle Afolayan at the private press screening of the movie Mokalik in Lagos

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