Firm rebrands for better service delivery

AS part of activities to mark its fifth anniversary, Wellshire Mutual Enterprises, has undergone a rebranding and change in its corporate identity.

The Chief Executive Officer, Ogbemudia John Emunjeze, at the unveiling in Lagos, said the new identity was to reflect the renewed focus and recommitment the company was bringing to the market place.

He said: “We opted for a cleaner and simpler design to stand out and express the kind of clarity we want to go ahead with in moving forward as a company.

“What we did was simple, we retained our traditional square box, but inversed the colour of the box and logo text. We replaced the black colour of the box with the yellow colour of the text, and replaced the yellow colour of the text with the black colour of the box, in a rather unique way.”

Emunjeze continued: “Because of the things the colour yellow personifies – which are freshness, happiness, positivity, clarity, energy, optimism, enlightenment, intellect, honour, loyalty and joy – we wanted all of those attributes to be denoted in the more dominant part of our identity.”

This is to deliberately reflect who we truly are as an organisation and the character we bring to bear on our business and relationship with foreign partners.