The Guardian (Nigeria)

How Vskit is bridging gap between brands, consumers

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IT'S no news that the world would no longer be the same after the coronaviru­s pandemic. People will continue to be weary of large gatherings, handshakes, public coughing or sneezing, and the idea of social distancing will not be forgotten in a while.

Times like these are when brands are expected to take charg, proffer solutions and come through for their users in ways one can only imagine.

Doing this is Vskit, a brand that impressed Nigerians, long before the pandemic became a thing and continues to impress. One unique thing it did recently which got Nigerians talking was the live stream of the Infinixnot­e 7 launch which took place on 14th May, 2020. The Infinix team wanted to make the launch possible without breaking the 20 person per gathering rule and wanted to have all their desired celebritie­s attend the launch and Vskit came to mind.

Live streaming has become the way to go. It's expected that brands will start reaching out to short video apps like Vskit in order to conduct a live event to reduce costs and help events go viral. Other ways Vskit is a digital solution to both brands and talents include its mouth watering live streaming feature, cost effectiven­ess, virality of your contents as seen during the live launch of Infinix Note 7 where more people watched the live stream on Vskit compared to other applicatio­ns. The app is definitely a welcome addition to the use of other social media applicatio­ns.

It is also worthy of note that Vskit has been able to bring Nigerians closer together during the pandemic. There are hundreds of creative videos being churned out daily and celebritie­s and creative individual­s have made the app an everyday life. Celebritie­s use it to promote themselves or their music, while individual­s use the app to test their creative abilities or stay happy. Upcoming brands also have access to tons of applicatio­ns to support them and it's free to download and use.

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