Sponsors launch ‘ You’re never watching alone’ campaign

UEFA Champions League

THE UEFA Champions League round of 16 featured exciting and unpredictable fixtures with Heineken once again at the heart of the conversations, delighting football fans across the world and especially in Nigeria with exciting online and offline experiences.

The round of 16 matches saw Chelsea, following their 3- 0 aggregate win over La Liga leaders, Atletico Madrid, join Bayern Munich, Manchester City, Liverpool, Real Madrid, among others in the quarter- finals.

In the 2019/ 2020 season, the brand sought to foster conviviality and togetherness amongst football lovers with its “Better Together” campaign. This season, it seeks to build on the success of the previous theme with another reflective theme titled ‘ You’re Never Watching Alone’, a campaign aimed at reassuring football fans that regardless of boundaries and current realities, they are never watching alone.

Expressing her excitement with the success of the brand’s activities during the Round of 16 phase, Senior

Brand Manager, Heineken, Aishat Anaekwe said: “During the round of 16 phase of the Champions League, we sought to complement the spectacle of the competition with fun activities for Nigerians across all channels – online and offline. I’m proud to say it was largely successful due to how well- received the activities were by football fans. Their reception has motivated us to deliver even more premium experiences as the competition progresses.”

The activities saw the brand tour cities in the East such as Onitsha and Enugu, exciting football fans with the best of music, giveaways, and other attractions during the UEFA Champions League Experience nights hosted by e- sports fan, VJ Adams.