Broadcast Content Across Borders
Mipcom October Returns to A Face- To- Face Format
H TVAVING successfully held the second digital edition of Miptv Digital in April, which featured a new Fresh session, the announcement of the winner of MIPDrama 2021, and more content sales and acquisitions, the next appointment with the Mip markets will be Mipcom in October, and this time, the organisers say it will return to a face- to- face format. The 2021 edition of Miptv was carried out entirely virtually for the second consecutive year due to the coronavirus pandemic. Organisers disclosed that the platform would now be available to its users, providing access to the conferences and events held during the event, until May 14. At the April Miptv meet, Reed Midem unveiled the winning series of MIPDrama 2021, the showcase featuring the most anticipated premium series of the season. There was also the presentation by Wit of the last of its five Fresh TV conferences, Fresh TV Kids, where it presented its selection of trendsetting children’s content. The list included content for kids and teens that fall under this year’s keywords in the creative community: diversity, inclusion, and mental health. Similarly, All3media International announced its first format license for the idtv reality show, The Traitors. Belgium’s VTM commissioned a local adaptation of the format, which brings together famous contestants for a psychological adventure in which betrayal and deception are the names of the game. The next Mip markets will be at Mipcom in October, which is expected to be a physical event, like the next Miptv in 2022, which would be face- to- face after two virtual editions
UREDTV The Public Figure Across Borders NITED Bank for Africa’s Lifestyle and Entertainment channel, REDTV, producers of the award winning hit series such as, The Men’s Club, Hotel Boutique and a host of other hit series is offering its new series, The Public Figure, across borders. The series was developed and produced in Ghana and revolves around power, marriage, politics, love and the celebrity life. Leading the cast is award winning Ghanaian actor, Van Vicker. Notable actors such as Dela Seade, Naa Ashorkor, Kingsley Yamoah, Benny Ashun and Daisy Amankwah also play prominent roles in the series, which will premiere on REDTV Youtube channel, @ itsredtv on May 19 at 3pm WAT. REDTV’S Executive Director, Bola Atta who is also the Group Director of Communications at UBA disclosed ahead of the screening that is focused on promoting entrepreneurship across Africa and its support for the creative industry is reflected through the REDTV platform. ‘’ We have been doing this for a few years now. Creating rich and entertaining content to support this all- important sector. It is also a conscious effort on our part to ensure that we create jobs and opportunities for the African creatives. We want to encourage more people to explore their talent without the hesitation or fear of not being able to reach their potential in an industry that still has a huge amount of growing to do on the continent’ Atta said adding that the choice of Ghana for the show is in line with REDTV’S Africa wide agenda. According to Atta ‘ we have had content from Cote D’ivoire, Nigeria, Kenya, Burkina Faso, Senegal and a couple of other African countries and Ghana is on our road map. ‘ The Public Figure’ was filmed in Ghana by a Ghanaian cast and crew. We will continue to create job opportunities in the creative industry across Africa’.
REDTV is promoted as a fast- paced lifestyle channel that puts Africa on the global stage, proudly powered by UBA, the network aims to entertain and inform, with rich content that feature the very best of Africa focused on entertainment, fashion, news, design, music, sport, movies and travel and much more.
Good Outing For Kalasha International Film, TV Market
THE 4th edition of the Kalasha International Film and TV Market closed on May 7in Kenya with participants applauding the organizers for hosting one of the most successful editions of the market. The market, which opened on May 5, took on a hybrid approach for the workshops, conferences and pitching competition to ensure safety measures during this pandemic season. The sessions were streamed through the Kenya Film Commission Youtube channels. This year’s edition is themed: The Future of Content Creation In Africa. The workshop and conference sessions attended by key industry players within and outside the continent addressed various topics including opportunities and challenges in international co- productions, role of broadcasters regarding the local productions quota requirements and the production value chain and money in content creation. There was also a robust session on opportunities within the animation industry and opportunities in gaming and Esports in Africa. The complete festival schedule is available on the markets social media platforms.