Yemi Alade Joins The Fabulush Family
“TOGETHERWE will create magic” was the unveiling message during the official signing of ‘ Mama Africa’, Yemi Eberechi Alade, as ambassador for the proudly Nigerian hair extension brand, Lush Hair, which has successfully wormed its way into the hearts of Nigerians since its introduction.
Alade is an award- winning Nigerian Afro Pop/ R & B artiste/ entertainer in Africa.
As a brand which constantly engages its teeming followers online, the promoters released a mystery silhouette picture on Instagram a couple of days before the unveiling, asking fans to guess who their first- ever brand ambassador could be and in no time this generated hundreds of guesses.
It is not in doubt that Yemi, who is equally referred to as Mama Africa, is a fashionista. Her love for African- inspired hairstyle and fashion in general is second to none. She showcases this at every opportunity she gets, and it has earned her loads of local and global recog
nition.
Alade, one of the most influential and hottest female artistes in Nigeria today who has made such an incredible mark in the industry in such a short period, is a style inspiration to millions of women in Nigeria and Africa.
At the event, she said: “Personally, I feel this collaboration is a match made in heaven, especially because of the brand I stand for. I always change my hairstyles and make different hairstyles over time, and I think having this deal allows me personalise more of my hairstyles as well...”
Commenting, Brand Manager, Lush Hair Nigeria, Ritambhara Kakkar said the partnership was a strategic one because “there is hardly any salon in Nigeria today that does not feature Yemi’s reference style image for people to emulate her hairstyles in their catalogue.” “She is the best in the game, and we are working towards being the best in the game as well, so it becomes a case of the best meeting the best,” Kakkar added.