The Guardian (Nigeria)

Standard Chartered seeks more in retail banking through new promo

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STANDARD Chartered Bank has announced the launch of Bank More, Score More, a campaign aimed at rewarding customers with authentic Liverpool FCbranded merchandis­e.

Through the promo, customers are given the chance to win amazing prizes, including a lifetime trip to Anfield to watch Liverpool match play, when they open accounts through the bank’s digital platform or sign up to its Wealth Investment product.

The bank said the campaign seeks to deepen the saving culture while giving millions of Nigerians an opportunit­y to earn rewards from their passion.

Head of Corporate Affairs and Brand and Marketing of the bank, Dayo Aderugbo, said the campaign would reward those who transact more. The bank, she said, is leveraging its relationsh­ip with Liverpool to reward both existing and new customers.

“Bank More, Score More’ is an exciting initiative for us to launch at Standard Chartered Bank. We aim to engage and reward our existing clients while welcoming new ones across the participat­ing markets. As the name suggests, the campaign will reward those who transact more. The Liverpool Football

Club is amongst the most beloved football clubs in the world, with over 770 million fans. So, we are proud to offer such compelling prizes to our customers.”

Head of Consumer, Private and Business Banking at Standard Chartered Nigeria, David Idoru, said the campaign offers a unique experience to customers looking forward to enjoying the live match.

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