Firms unveil initiative to address youth unemployment

ACCELERATE,

in partnership with Access Bank has unveiled The Phoenix Project, a learning platform positioned to expand the creative potential of Nigeria’s youthful population and address youth unemployment.

According to the organisations, the initiative aims to fill the existing gap in the creative industry and provide resources needed for individuals to succeed.

Speaking at the project launch, the Chief Executive Officer of Accelerate, Colette Otusheso, said the Nigerian society has a pool of resourceful, creative and energetic young people seeking opportunities to advance and build rewarding careers borne out of passion.

She said the organisations would use the initiative to empower the next generation of creatives by providing them with unique opportunities to realise their potential.

She noted that the project also aims to support the efforts of the Federal Government to address youth unemployment over the next five years by leveraging the available creative resources to empower youths in the industry.

Also, Otusheso explained that the initiative would cover 12 knowledge areas, such as social media for business, entertainment law, brand advertising, graphic design, becoming an influencer, introduction to film making, scriptwriting, the business of vlogging, introduction to songwriting, introduction to film production, business of entertainment and fashion.

Participants at the beginner level of the courses will be taught online, while the intermediate and advanced levels are learner- exclusive and will be taught in- person, in collaboration with the School of Media and Communication at the PanAtlantic University, Lagos.

Meanwhile, participants, who complete the advanced level of the programme would have access to the Phoenix Den, a seed fund designed to help participants soar and expand their creative.