FCAAN hires Matchroom Sports, Media as PR agency

DETERMINED to boost brand awareness and corporate profile, the Football Coaches Association of Nigeria ( FCAAN) has appointed Lagos- based Sports PR and Sponsorship Consultancy, Matchroom Sports and Media Limited, as its Public Relations agency.

Licensed by the Nigeria Football Association ( NFF) to conduct coaching education in the country, FCAAN is the leading coaching organisation in Africa dedicated to providing the best football courses to football coaches.

Headquartered in America, FCAAN is led by Dr. Terry Babatunde Eguaoje, who serves as president.

Speaking on this development, Eguaoje, applauded Matchroom for its professionalism and creativity.

He said: “We are proud to announce our new relationship with Matchroom Sports and Media. With over two decades experience, Matchroom has shown mastery of the sports industry, not only in Nigeria, but the African continent.

“We are excited to partner with them as we use PR to grow coaching education across the country and the African continent.”

Led by Sports PR practitioner and Brand devotee, Ojeikere Aikhoje, Matchroom will develop proactive communication strategies, as well as brand activations for FCAAN.

“Matchroom is excited with the opportunity to enhance the FCAAN brand. We are ready for this journey,” Aikhoje, who is an FCAAN certified football coach said.

Matchroom currently serves as PR Agency to several brands in Nigeria’s sports industry.