Firm Kicks Off Porcelain Tiles Campaign, Reinforces Product Leadership
LEADING porcelain tiles manufacturer in Nigeria, CDK Integrated Industries Limited, has launched a product campaign nationwide to reinforce its leadership in porcelain tiles market in sub- Saharan Africa.
As a solutions provider and critical player in the real estate and construction sector, the company has focused the campaign on educating consumers and sensitising the market about its product quality as attested to by stakeholders including developers, distributors, tilers, and other professionals in the real estate and construction sector.
Described as the best in the art of tiles, CDK has in the last six years grown from a proudly Nigerian company to an internationally recognised brand through its commitment to the production of international standard quality porcelain tiles ideal for homes, public spaces, institutions, and large constructions.
As an ISO certified, the brand has won multiple awards, including the Porcelain Tiles Manufacturer of the year award at the 16th Africa International Housing Show, AIHS 2022, and Organizers Choice Awards at the recently concluded Big five Construct
Nigeria exhibition which has firmly established its position as the leading international construction event.
Managing Director of the company, Bernard Longe highlighted some of the qualities of the CDK products such as their structural strength and durability, and their almost zero water absorption, which is a very critical differentiating factor between porcelain and ceramic tiles which regrettably, are often not so identified in the labelling and thus creates confusion in the minds of consumers when confronted by pricing differentials.