The Guardian (Nigeria)

Homecoming­for Ake Book And Art Festival @ 10

- By Florence Utor

STERLING Bank Plc and Book- Buzz Foundation have raised the need for continued support of creative expression in the country.

Speaking at a media briefing to announce the forthcomin­g Ake Arts and Books Festival holding from November 24 to 26, 2022, Director of Book Buzz Foundation, Lola Shoneyin, said the festival is a yearly celebratio­n of African culture and literature, featuring book chats, panel discussion­s, readings, workshops, roundtable discussion­s, performanc­es, stage plays, as well as art exhibition­s from Nigerian and internatio­nal artists.

According to Shoneyin, this year’s event is tagged ‘ Homecoming,’ based on the recognitio­n that “though our African roots influence our arts and creative expression as we migrate and settle across the globe, these bonds may weaken with time, making the ritual of homecoming even more significan­t.”

She noted the importance of African creatives experienci­ng “the regenerati­ve power of our ancestral roots.”

Shoneyin noted, “we do not shy away from difficult conversati­ons but actively confront taboo subjects. We are of the firm belief that understand­ing and tolerance are critical for collective growth. That’s why, after three days of cultural immersion, everyone goes home forever changed, motivated and inspired.”

The director said she founded the festival in 2013 to create more spaces where African writers and artists can converge, dialogue, and interact with those who consume their work. “I believed it was important to have a well- organised literary event on Africa’s cultural calendar. With a marvellous team and dedicated volunteers, we have been able to pull off a world- class festival in Nigeria for nine years. Even COVID- 19 didn’t stop us; we swiftly adapted to the times and moved the festival online, creating the opportunit­y to have many more guest speakers.”

The festival has served Africa’s creative community for nine years, bringing together over a thousand writers, poets, dancers, filmmakers, artists, thinkers, and actors and featuring both emerging and establishe­d voices.

She added: “Aké Festival presents a unique opportunit­y for local and internatio­nal organisati­ons to contribute to the preservati­on and promotion of African culture. Sterling has been our backbone and it has been an honour to be associated with a trusted brand that has become known for excellence and boldness. The conversati­ons at Aké Festival enable us to discuss issues pertaining to Africa, what it means to be African, and Africa’s relationsh­ip with the rest of the world.”

Commenting on why Sterling Bank has consistent­ly sponsored the festival for some years now, Chief Marketing Officer ( CMO) of the bank, Ibidapo Martins, said, “Storytelle­rs are the custodians of our collective truths and they must be protected and supported at all times.”

Martins, who commended Shoneyin and the Aké Book and Arts Festival team on 10 years of running an exciting and vibrant cultural event now described as “the biggest convergenc­e of creative Africans in the world,” added, “when we first partnered with the festival six years ago, we knew we were entering into a special relationsh­ip. We are proud that we maintained and deepened our friendship.”

He said the bank is impressed with the festival’s impact on the country’s reading culture, adding, “Storytelle­rs and artists occupy a critical role in the shaping of the African continent and we owe it to ourselves, and future generation­s, to support them in our personal, profession­al and national capacities.”

He observed that partnering with the Aké festival has not only helped the bank to walk the talk, but it has also enabled the management of the bank to feel the humanising and motivating effect of prioritisi­ng culture and creativity through music, art, theatre, film and stories.

He said Sterling Bank, as an innovative entity, looks forward to the surprises, conversati­ons, creations, diversions, and excellence that Aké Festival has become known for and remains committed to building a society that represents the best attributes of human nature.

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