The Guardian (Nigeria)

Goldberg, Life’s partnershi­p with Eagles will transform Nigeria’s football experience, says Bassey

- By Alex Monye

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OLDBERG and Life lager beer’s partnershi­p with Nigeria Football Federation ( NFF) has potential of transformi­ng the country’s game, Portfolio Manager, Mainstream Lagers, Nigeria Breweries, Ita Bassey, has said.

Goldberg and Life Continenta­l lager beers were on Thursday in Lagos unveiled as the ‘ Official Beer of the Super Eagles.’

At the ceremony attended by top NFF officials, ex- internatio­nals and many other football stakeholde­rs, Ita said: “Goldberg and Life lager beers are set to transform the football experience in Nigeria.

“This announceme­nt today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans, values such as teamwork, hard work, perseveran­ce, and progress.

“With these two brands, we have the unique opportunit­y to engage and excite Nigerians using various football assets.

 ?? ?? Portfolio Manager, Mainstream Lagers, Nigerian Breweries Plc., Ita Bassey ( middle), Chairman, Lagos Sports Commission, Sola Aiyepekun ( left) and Special Adviser to Lagos State Governor on Special Duties and Inter- Government­al Relations, Mobolaji Ogunlende, during the unveiling of Goldberg and Life Continenta­l lager beers as ‘ Official Beer of Super Eagles… recently.
Portfolio Manager, Mainstream Lagers, Nigerian Breweries Plc., Ita Bassey ( middle), Chairman, Lagos Sports Commission, Sola Aiyepekun ( left) and Special Adviser to Lagos State Governor on Special Duties and Inter- Government­al Relations, Mobolaji Ogunlende, during the unveiling of Goldberg and Life Continenta­l lager beers as ‘ Official Beer of Super Eagles… recently.

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