Goldberg, Life’s partnership with Eagles will transform Nigeria’s football experience, says Bassey
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OLDBERG and Life lager beer’s partnership with Nigeria Football Federation ( NFF) has potential of transforming the country’s game, Portfolio Manager, Mainstream Lagers, Nigeria Breweries, Ita Bassey, has said.
Goldberg and Life Continental lager beers were on Thursday in Lagos unveiled as the ‘ Official Beer of the Super Eagles.’
At the ceremony attended by top NFF officials, ex- internationals and many other football stakeholders, Ita said: “Goldberg and Life lager beers are set to transform the football experience in Nigeria.
“This announcement today will extend beyond the game. It allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans, values such as teamwork, hard work, perseverance, and progress.
“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets.