C& F Porter Novelli appoints Ajero as MD

ACOMMUNICATIONS company, C& F Porter Novelli, has announced the appointment of Anthony Ajero as Managing Director ( MD) and Chief Executive Officer ( CEO). A consummate professional, Ajero whose appointment took effect on November 1, 2022, has more than three decades of postgraduation experience both on the agency and client sides with a specialisation in public relationsled integrated marketing communications. Commenting on the appointment, Chairman of C& F, Nn’emeka Maduegbuna, said: “The Board of Directors is pleased to welcome Ajero , with his wealth of experience, to lead the management and staff of our premier and evolving consultancy. He takes the helm at an inflexion point when the agency’s new thinking coalesces public relations, reputation management and purpose.”

“The board looks forward to an even more glorious season for our multiple award- winning consultancies.”

Ajero had his undergraduate education at the famous Jackson School of Mass Communication of the University of Nigeria; and his MSC in Mass Communication from the University of Lagos, Akoka.

He started his career at Patike communication before moving to Insight, and later Taijo Wonukabe. He would head the corporate affairs function in Standard Trust Bank ( now UBA), First Atlantic Bank, and Broad Bank. He has attended numerous courses locally and internationally, and is a much- soughtafter speaker on marketing communications, and volunteering, among others.