The Nation (Nigeria)

Kia showcases locally assembled Sorento

- By Tajudeen Adebanjo

THE 2021 Kia Sorento made the first public appearance last week during the 15th Lagos Auto Fair at the Federal Palace Hotel, Victoria Island.

According to Kia, the made-innigeria 2021 Kia Sorento demonstrat­ed the auto giant’s ongoing transforma­tion of new design and brand relaunch.

Kia’s presence at the fair, the company said, continues to highlight the wealth of research and developmen­t that has gone into the brand’s products, which aims to attract a trendsetti­ng audience.

The display of Sorento and K5 gave visitors to interact, engage and immerse themselves in Kia’s latest innovative technologi­es and top-of-the-segment vehicles.

K5, Kia’s global best-selling sedan, combines a striking new design with a driver-focused interior, cutting-edge technologi­es, and all-new powertrain options – illustrati­ng the premium qualities that the Kia brand now offers Nigerian customers.

According to Olawale Jimoh, the Marketing Manager of Kia Nigeria, “the K5 is the ideal model for the exuberant, tech-savvy individual­s, as it can help achieve a lifestyle centered around personal freedom and mobility.

“The all-new K5 is well placed to establish itself as a fresh force within the premium sedan market, highlighte­d by its slick, sporty look, class-transcendi­ng space, robust powertrain, and diverse, cutting-edge technologi­es.”

The new K5 design, the Director-general of the National Automotive Design and Developmen­t Council (NADDC), Mr. Jelani Aliyu, at the opening of the Lagos Auto Fair, expressed his awe at the “slick design” of the premium sedan.

Aliyu lauds Kia’s alluring design of the roomy, high-tech interior, sharp handling, and fresh new look characteri­sed by sculpted bodywork and the premium model's bold lines.

The K5 also boasts a suite of advanced safety, connectivi­ty and infotainme­nt technologi­es, placing it among the most high-tech and comprehens­ively equipped cars in its class.

The all-new K5 is defined by distinctiv­e exterior elements, such as the long hood and glittering horizontal chrome lines on the front bumper, and sensuous shoulder lines pressed into the sides.

It also sports a wide “Tiger Nose” grille, intricatel­y designed full LED headlights, premium crystal-cut alloy wheelbase, as well as a chromeenme­shed rear bumper, all of which accentuate the SUV’S dynamic appearance.

The fourth generation of the 2021 Sorento features a headturnin­g design, more off-road

capability, and proven safety technology.

With a bold new name representi­ng Kia’s engineerin­g and consumer confidence, the K5 on the other handsets a new standard among midsize sedans with its revolution­ary design and powerful turbocharg­ed engine lineup.

The interior of the Sorento is made of high-quality materials evoking the feel of a stylish, futuristic “cockpit” characteri­sed by taut, smooth surfaces. Equipped with a range of technologi­es to maximise convenienc­e, connectivi­ty, and ease of use, the bold design of the cabin incorporat­es a touchscree­n

infotainme­nt system.

The Sorento’s appearance at the fair impressed the attendees with a purposeful SUV stance, raised body, and a powerful all-wheeldrive system.

Its rugged looks are matched by true ‘go-anywhere’ capability. A rugged and robust large SUV - the Sorento hints at how the Kia has adapted its latest designs and features for the large off-road SUV segment.

Through its presence at the Lagos Auto Fair, Kia is demonstrat­ing its technology vision of the future. The company is responding to sensitive human needs and conditions, building on the applicatio­n of its technology and design breakthrou­ghs.

 ??  ?? •Jimoh (right) explaining the car features to Aliyu (second right) and other guests at the fair.
•Jimoh (right) explaining the car features to Aliyu (second right) and other guests at the fair.

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