MTN Nigeria concludes 2018 Season of Surprises
MTN Nigeria said it closed the year 2018 with the grand finale of its Season of Surprises, where it touched nearly 400,000 lives in 21 days.
The firm said in a statement
that the closing event held with the unveiling of the total number of lives touched by the SOS campaign that went round Nigeria.
The Chief Transformation Officer, MTN Nigeria, Olubayo Adekanmbi, stated that the initiative was one of
the numerous ways the firm showed that it truly cared.
The Senior Manager, high Value, Marketing and Strategy Division, MTN Nigeria, Idowu Adesokan, provided a breakdown of the over 90 locations that experienced the campaign.
Adesokan said the first port of call was Internally Displaced Persons camps in Benue State and Abuja, followed by staggered visits to different malls where hundreds of shoppers were gifted free vouchers that enabled them to fill their carts.
he stated that in all, over 50 supermarkets were visited with thousands of beneficiaries, while students across various levels of education also benefited from the initiative.
he said, “Nine tertiary institutions (colleges of education and polytechnics) and 10 public primary schools were visited by the SOS volunteers bearing gifts. hundreds of people in 50 fuel stations got surprised with vouchers to fill up their fuel tanks.
“Patients in 27 general hospitals received gift bags from MTN staff, who also surprised passengers on 12 train trips from Abuja to Kaduna with refunds of their ticket fare.
“every passenger in 59 buses heading out from two bus parks (in Lagos and Abuja) received refunds of bus fare, while five flights filled with passengers also received the same treatment.”
Adesokan noted that all gifts were given at random with no criteria as to who was surprised.
he added that social media users also got surprised with various items, such as tickets to popular musical concerts.
According to the statement, the initiative has been greeted with positive reactions with over one billion impressions.
“The company will continue to do even more in contributing to the socioeconomic development of Nigeria,” it said.