MTN Nige­ria con­cludes 2018 Sea­son of Sur­prises

The Punch - - INFORMATION TECHNOLOGY - Fey­isayo Popoola

MTN Nige­ria said it closed the year 2018 with the grand fi­nale of its Sea­son of Sur­prises, where it touched nearly 400,000 lives in 21 days.

The firm said in a state­ment

that the clos­ing event held with the un­veil­ing of the to­tal num­ber of lives touched by the SOS cam­paign that went round Nige­ria.

The Chief Trans­for­ma­tion Of­fi­cer, MTN Nige­ria, Olubayo Adekan­mbi, stated that the ini­tia­tive was one of

the nu­mer­ous ways the firm showed that it truly cared.

The Se­nior Man­ager, high Value, Mar­ket­ing and Strat­egy Di­vi­sion, MTN Nige­ria, Idowu Ades­okan, pro­vided a break­down of the over 90 lo­ca­tions that ex­pe­ri­enced the cam­paign.

Ades­okan said the first port of call was In­ter­nally Dis­placed Per­sons camps in Benue State and Abuja, fol­lowed by stag­gered vis­its to dif­fer­ent malls where hun­dreds of shoppers were gifted free vouch­ers that en­abled them to fill their carts.

he stated that in all, over 50 su­per­mar­kets were vis­ited with thou­sands of ben­e­fi­cia­ries, while stu­dents across var­i­ous lev­els of ed­u­ca­tion also ben­e­fited from the ini­tia­tive.

he said, “Nine ter­tiary in­sti­tu­tions (col­leges of ed­u­ca­tion and poly­tech­nics) and 10 pub­lic pri­mary schools were vis­ited by the SOS vol­un­teers bear­ing gifts. hun­dreds of peo­ple in 50 fuel sta­tions got sur­prised with vouch­ers to fill up their fuel tanks.

“Pa­tients in 27 gen­eral hos­pi­tals re­ceived gift bags from MTN staff, who also sur­prised pas­sen­gers on 12 train trips from Abuja to Kaduna with re­funds of their ticket fare.

“ev­ery pas­sen­ger in 59 buses head­ing out from two bus parks (in La­gos and Abuja) re­ceived re­funds of bus fare, while five flights filled with pas­sen­gers also re­ceived the same treat­ment.”

Ades­okan noted that all gifts were given at ran­dom with no cri­te­ria as to who was sur­prised.

he added that so­cial me­dia users also got sur­prised with var­i­ous items, such as tick­ets to pop­u­lar mu­si­cal con­certs.

Ac­cord­ing to the state­ment, the ini­tia­tive has been greeted with pos­i­tive re­ac­tions with over one bil­lion im­pres­sions.

“The com­pany will con­tinue to do even more in con­tribut­ing to the so­cioe­co­nomic de­vel­op­ment of Nige­ria,” it said.

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