Firm launches on­line plat­form on pro­duce


THE Chief Ex­ec­u­tive Of­fi­cer of Yan­fun­yan­, an on­line plat­form that ag­gre­gates farm pro­duces and food prod­ucts from ev­ery part of Nige­ria, Adams Makar­ios, has urged farm­ers to part­ner with them for sup­port of large-scale farm­ing.

Makar­ios said this at the plat­form launch on Satur­day in La­gos.

He said, “The plat­form pro­vides an ef­fi­cient tech­nol­ogy-driven sys­tem for farm­ers and in­dige­nous man­u­fac­tur­ers to gather, pro­mote, dis­trib­ute farm pro­duce and food prod­ucts. And ac­cess to get their prod­ucts to con­sumers from dif­fer­ent parts of the world in real time.”

Makar­ios also said he con­sid­ered the level of ed­u­ca­tion of some of the farm­ers as most of them could nei­ther read nor write.

He said, “We start from the ba­sics to the com­plex by at­tend­ing to a farmer who doesn’t know how to use a mo­bile phone to the one who knows how to use a phone that is in­ter­net en­abled. We made the plat­form so easy that it can sup­port farm­ers that don’t know about tech­nol­ogy to the one who does. That is why we have the USSD func­tions and call me back func­tions to en­able the farmer to get across to us.

“We also take into con­sid­er­a­tion that we don’t have preser­va­tion fa­cil­i­ties in Nige­ria and most per­ish­able farm pro­duces may be­come spoilt be­fore get­ting to the con­sumer; which is why our plat­form ad­dresses is­sues from the con­sumer to the re­tailer, to the man­u­fac­turer to the ag­gre­ga­tor and back to the farmer. It is a full cir­cle sup­port sys­tem that gets ev­ery­body in­volved. Prod­ucts that are per­ish­able will get to con­sumers who are onde­mand but when there is large scale re­quest, then we will be able to reach con­sumers as they make their de­mand.

“We also of­fer food sub­scrip­tion ser­vice whereby con­sumers get to sub­scribe for food the way they sub­scribe for pay TV or pay­phones. And it could be a weekly or a monthly sub­scrip­tion with dif­fer­ent pack­ages of fresh farm pro­duces.”

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