Advertisers must be responsible opinion managers, says Casers boss
The Chairman of Casers Group, an advertising firm, Enyi Odigbo, has said that as custodians of public opinion, practitioners in the profession must display a sense of responsibility at all times.
he said this while receiving the National Productivity Order of Merit award which was conferred on the firm to mark the 18th National Productivity Day.
he said, “Our industry has a lot of fundamental work to do but what this tells us is to appreciate the enormity of our responsibility as a profession.
“We are custodians of public opinion. We must be responsible enough to know that we can shape opinions, actually make people go mad.”
A statement from the firm quoted Odigbo as saying that the award spoke volume of the excellence from the Casers stable in helping people make choices by the way they promote brands they work for.
At the event which was organised by the Federal Government through the Federal Ministry of Labour and Employment in Abuja recently, organisers noted that Casers Group was awarded the NPOM for its high professionalism, continuous improvement practice and immense contributions to wealth creation and overall development of Nigeria.
The firm earlier won other awards including the Epica, Cristal and Loeries and the Lagos Advertising and Ideas Festivals awards, the statement added.
The National Productivity Merit Award acknowledges and awards organisations that are self-reliant in their adaptation and application of technology to guarantee for themselves cost-effective operation and productive efficiency.
Also, the award, according to organisers, recognises companies that show a trend for sustained increase over the years in such areas as capacity utilisation, sales turnover, profitability, employee welfare schemes and training facilities.
Also commenting, the Vice -Chairman of Casers Group, Ikechi Odigbo, said the award was a significant milestone for the Casers Group and its subsidiaries-ddb Lagos,
BBDO West Africa, Nexus and DDB offices across West and Central Africa.
he said, “For us as a Group, it is a statement, a fulfillment and reward for the vast milestones that we have achieved over time, it also represents a significant milestone for the entire marketing communications sector.
“I believe this is the first time that a marketing communications group is being recognised by the Federal Government for its exemplary service and contribution to economic growth.
“This award is for every staff within the Casers Group because this is the result of their hard work which has also been shaped by the vision of the group chairman whose philosophy is to build a culture where we are enemies of the ordinary.
“That commitment to be enemies of the ordinary in the way we do things, in the way we think, how we engage projects and business activities are what is creating the traction and the milestones of achievements we are seeing after 33 years of existence.”