Ad­ver­tis­ers must be re­spon­si­ble opinion man­agers, says Casers boss

The Punch - - APPOINTMEN­TS & MANAGEMENT - Anna Okon

The Chair­man of Casers Group, an ad­ver­tis­ing firm, Enyi Odigbo, has said that as cus­to­di­ans of pub­lic opinion, prac­ti­tion­ers in the pro­fes­sion must dis­play a sense of re­spon­si­bil­ity at all times.

he said this while re­ceiv­ing the Na­tional Pro­duc­tiv­ity Or­der of Merit award which was con­ferred on the firm to mark the 18th Na­tional Pro­duc­tiv­ity Day.

he said, “Our in­dus­try has a lot of fun­da­men­tal work to do but what this tells us is to ap­pre­ci­ate the enor­mity of our re­spon­si­bil­ity as a pro­fes­sion.

“We are cus­to­di­ans of pub­lic opinion. We must be re­spon­si­ble enough to know that we can shape opin­ions, ac­tu­ally make peo­ple go mad.”

A state­ment from the firm quoted Odigbo as say­ing that the award spoke vol­ume of the ex­cel­lence from the Casers sta­ble in help­ing peo­ple make choices by the way they pro­mote brands they work for.

At the event which was or­gan­ised by the Fed­eral Gov­ern­ment through the Fed­eral Min­istry of Labour and Em­ploy­ment in Abuja re­cently, or­gan­is­ers noted that Casers Group was awarded the NPOM for its high pro­fes­sion­al­ism, con­tin­u­ous im­prove­ment prac­tice and im­mense con­tri­bu­tions to wealth cre­ation and over­all de­vel­op­ment of Nige­ria.

The firm ear­lier won other awards in­clud­ing the Epica, Cristal and Lo­eries and the La­gos Ad­ver­tis­ing and Ideas Festivals awards, the state­ment added.

The Na­tional Pro­duc­tiv­ity Merit Award ac­knowl­edges and awards or­gan­i­sa­tions that are self-re­liant in their adap­ta­tion and ap­pli­ca­tion of tech­nol­ogy to guar­an­tee for them­selves cost-ef­fec­tive op­er­a­tion and pro­duc­tive ef­fi­ciency.

Also, the award, ac­cord­ing to or­gan­is­ers, recog­nises com­pa­nies that show a trend for sus­tained in­crease over the years in such ar­eas as ca­pac­ity util­i­sa­tion, sales turnover, prof­itabil­ity, em­ployee wel­fare schemes and train­ing fa­cil­i­ties.

Also com­ment­ing, the Vice -Chair­man of Casers Group, Ikechi Odigbo, said the award was a sig­nif­i­cant mile­stone for the Casers Group and its sub­sidiaries-ddb La­gos,

BBDO West Africa, Nexus and DDB of­fices across West and Cen­tral Africa.

he said, “For us as a Group, it is a state­ment, a ful­fill­ment and re­ward for the vast mile­stones that we have achieved over time, it also rep­re­sents a sig­nif­i­cant mile­stone for the en­tire mar­ket­ing com­mu­ni­ca­tions sec­tor.

“I be­lieve this is the first time that a mar­ket­ing com­mu­ni­ca­tions group is be­ing recog­nised by the Fed­eral Gov­ern­ment for its ex­em­plary ser­vice and con­tri­bu­tion to eco­nomic growth.

“This award is for ev­ery staff within the Casers Group be­cause this is the re­sult of their hard work which has also been shaped by the vi­sion of the group chair­man whose phi­los­o­phy is to build a cul­ture where we are en­e­mies of the or­di­nary.

“That com­mit­ment to be en­e­mies of the or­di­nary in the way we do things, in the way we think, how we en­gage projects and busi­ness ac­tiv­i­ties are what is cre­at­ing the trac­tion and the mile­stones of achieve­ments we are see­ing af­ter 33 years of ex­is­tence.”

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