Rolls-royce rolls out Black Badge Cullinan
Rolls-royce has announced the introduction of Black Badge Cullinan and has thus increased the choices of its growing number of younger fans and old customers.
The unveiling of the Black Badge Cullinan, a super-luxury sport utility vehicle by Rollsroyce, is another conviction that the only constant thing in the world is change.
“Given Rolls-royce’s 115-year history, you’d think the company would be almost immune to change… But even century-old RollsRoyce knows that flexibility breeds success, and that’s sort of how the black badge models came about,” says an auto reviewer, Jeff Perez of Motor1.com, on the coming of the latest Cullinan.
According to Coscharis Motors, the representative of the British luxury automaker in Nigeria, with the development, Rollsroyce family is now complete, having earlier introduced the black badge versions of other RR siblings.
“Rolls-royce debuted the Black Badge with the Wraith and the Ghost in 2016, followed by the Dawn in 2017. Today, the family is complete with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet,” it says in a statement.
The Cullinan sits above the Ghost and below the Phantom in Rolls Royce’s line-up. It is a fullsized luxury SUV; the first SUV to be launched by the Rolls-royce marquee and the brand’s first all-wheel drive vehicle.
It is said to be named after the Cullinan Diamond, the largest gem-quality rough diamond ever discovered.
The statement quotes the Chief Executive officer, Rolls-royce Motor Cars, Torsten Müller-ötvös, as saying, “Black Badge reflects the desires of a distinct group of Rolls-royce clients: men and women who take risks, break rules and build success on their own terms.
“In this spirit, the time has come for Rollsroyce’s boldest and darkest expression of Black Badge yet; the King of the Night, Black Badge Cullinan.”
Already, Coscharis says the Black Badge Cullinan can be booked from the Rolls-royce Motor Cars Lagos office.
The auto firm says the model was created to satisfy an overwhelming demand from younger and more adventurous clients who have the desire to conquer new urban frontiers.
It notes the Cullinan did much to reach a new group of clients looking for unfettered access to the world’s wildest places and most enriching experiences.
“Within this group there exists a subset of individuals who seek to subvert the motor car’s domineering presence by permanently cloaking it in the night. And this is the rationale for Black Badge Cullinan in its effort to conquer new urban frontiers,” it states,
The car is said to offer drivers and other riders superlative comfort with what the automaker calls its audacious design.
The statement says the superb design was a collaboration between the marque’s designers, engineers and crafts people that saw the creation of the new luxury material.
This was said to be in line with Sir Henry Royce’s founding philosophy of “when it does not exist, design it.”
The auto firm says, “Inspired by masterpieces of urban architecture, a naked-weave carbonfibre finish has been developed to create highly accurate repeating geometrical shapes that produce a powerful three-dimensional effect.
“Reflecting the marque’s bespoke philosophy, Black Badge Cullinan benefits from a near-infinitely configurable interior colour palette.”
According to the company, Black Badge clients often use interior space as a stage to create dramatic high contrast colourways.
“Cullinan Rolls-royce’s colour and trim designers created a bold new leather colour, Forge Yellow, to offer as part of the brand’s curated collection. “As with all leather colours, this can be commissioned for the motor car’s viewing suite or incorporated into the design of a highly bespoke recreation module tailored to the client’s exacting specification,” it states.
It adds that red-tipped clock hands and instrument display needles serve as a discreet reminder of the car’s dynamic prowess.
The depth and intensity of Black Badge Cullinan’s coachwork are said to serve as the perfect canvas upon which to throw a contrasting hand-painted coach line into stark relief.
The automaker says the overall effect artfully simplifies and enlarges the car’s exterior design graphics, emphasising its imposing proportions and confident stance.
There are also all-new 22-inch forged alloy wheels, reserved for Black Badge Cullinan.
Designed in the Black Badge house style, the gear-like graphic emphasises the model’s vast reserves of power.
The Black Badge is seen to offer far more than an aesthetic treatment, the firm says, noting that key to the thrill of Black Badge Cullinan is the architecture of luxury, especially the Rolls-royce’s proprietary all-aluminium architecture that debuted with the Phantom.
“The sub-structure not only delivers extraordinary body stiffness but its flexibility and scalability allowed Cullinan to be fitted with all-wheel drive and four-wheel steering in its silver badged guise. These dynamic features have been comprehensively exploited and reengineered for Black Badge while retaining the peerless quality of ride that has driven Rolls-royce’s success,” it states.
No real change is made to the engine’s ample internal capacity.
However, the auto firm says the flexibility of the twin-turbo V12 has been exploited to generate an extra 29PS, creating a total output of 600PS.
“The sense of a single, infinite gear has also been sensationalised with the addition of a further 50NM of torque, bringing the total to a 900NM,” it states.