Rolls-royce rolls out Black Badge Cul­li­nan

The Punch - - TRANSPORT - Rasheed Bisiriyu

Rolls-royce has an­nounced the in­tro­duc­tion of Black Badge Cul­li­nan and has thus in­creased the choices of its grow­ing num­ber of younger fans and old cus­tomers.

The un­veil­ing of the Black Badge Cul­li­nan, a su­per-lux­ury sport util­ity ve­hi­cle by Roll­sroyce, is another con­vic­tion that the only con­stant thing in the world is change.

“Given Rolls-royce’s 115-year his­tory, you’d think the com­pany would be al­most im­mune to change… But even cen­tury-old Roll­sRoyce knows that flex­i­bil­ity breeds suc­cess, and that’s sort of how the black badge mod­els came about,” says an auto re­viewer, Jeff Perez of Mo­, on the com­ing of the lat­est Cul­li­nan.

Ac­cord­ing to Coscharis Mo­tors, the rep­re­sen­ta­tive of the Bri­tish lux­ury au­tomaker in Nige­ria, with the de­vel­op­ment, Roll­sroyce fam­ily is now com­plete, hav­ing ear­lier in­tro­duced the black badge ver­sions of other RR sib­lings.

“Rolls-royce de­buted the Black Badge with the Wraith and the Ghost in 2016, fol­lowed by the Dawn in 2017. To­day, the fam­ily is com­plete with the in­tro­duc­tion of Black Badge Cul­li­nan: the dark­est and most ur­ban state­ment of Black Badge yet,” it says in a state­ment.

The Cul­li­nan sits above the Ghost and be­low the Phan­tom in Rolls Royce’s line-up. It is a full­sized lux­ury SUV; the first SUV to be launched by the Rolls-royce mar­quee and the brand’s first all-wheel drive ve­hi­cle.

It is said to be named af­ter the Cul­li­nan Di­a­mond, the largest gem-qual­ity rough di­a­mond ever dis­cov­ered.

The state­ment quotes the Chief Ex­ec­u­tive of­fi­cer, Rolls-royce Mo­tor Cars, Torsten Müller-ötvös, as say­ing, “Black Badge re­flects the de­sires of a dis­tinct group of Rolls-royce clients: men and women who take risks, break rules and build suc­cess on their own terms.

“In this spirit, the time has come for Roll­sroyce’s bold­est and dark­est ex­pres­sion of Black Badge yet; the King of the Night, Black Badge Cul­li­nan.”

Al­ready, Coscharis says the Black Badge Cul­li­nan can be booked from the Rolls-royce Mo­tor Cars La­gos of­fice.


The auto firm says the model was cre­ated to sat­isfy an over­whelm­ing de­mand from younger and more ad­ven­tur­ous clients who have the de­sire to con­quer new ur­ban fron­tiers.

It notes the Cul­li­nan did much to reach a new group of clients look­ing for un­fet­tered ac­cess to the world’s wildest places and most en­rich­ing ex­pe­ri­ences.

“Within this group there ex­ists a sub­set of in­di­vid­u­als who seek to sub­vert the mo­tor car’s dom­i­neer­ing pres­ence by per­ma­nently cloak­ing it in the night. And this is the ra­tio­nale for Black Badge Cul­li­nan in its ef­fort to con­quer new ur­ban fron­tiers,” it states,


The car is said to of­fer driv­ers and other rid­ers su­perla­tive com­fort with what the au­tomaker calls its au­da­cious de­sign.

The state­ment says the su­perb de­sign was a col­lab­o­ra­tion be­tween the mar­que’s de­sign­ers, engineers and crafts peo­ple that saw the cre­ation of the new lux­ury ma­te­rial.

This was said to be in line with Sir Henry Royce’s found­ing phi­los­o­phy of “when it does not ex­ist, de­sign it.”

The auto firm says, “In­spired by mas­ter­pieces of ur­ban ar­chi­tec­ture, a naked-weave car­bon­fi­bre fin­ish has been de­vel­oped to cre­ate highly ac­cu­rate re­peat­ing ge­o­met­ri­cal shapes that pro­duce a pow­er­ful three-di­men­sional ef­fect.

“Re­flect­ing the mar­que’s be­spoke phi­los­o­phy, Black Badge Cul­li­nan ben­e­fits from a near-in­fin­itely con­fig­urable in­te­rior colour pal­ette.”

Ac­cord­ing to the com­pany, Black Badge clients of­ten use in­te­rior space as a stage to cre­ate dra­matic high con­trast colour­ways.

“Cul­li­nan Rolls-royce’s colour and trim de­sign­ers cre­ated a bold new leather colour, Forge Yel­low, to of­fer as part of the brand’s curated col­lec­tion. “As with all leather colours, this can be com­mis­sioned for the mo­tor car’s view­ing suite or in­cor­po­rated into the de­sign of a highly be­spoke recre­ation mod­ule tai­lored to the client’s ex­act­ing spec­i­fi­ca­tion,” it states.

It adds that red-tipped clock hands and in­stru­ment dis­play nee­dles serve as a dis­creet re­minder of the car’s dy­namic prow­ess.


The depth and in­ten­sity of Black Badge Cul­li­nan’s coach­work are said to serve as the per­fect can­vas upon which to throw a con­trast­ing hand-painted coach line into stark re­lief.

The au­tomaker says the over­all ef­fect art­fully sim­pli­fies and en­larges the car’s ex­te­rior de­sign graph­ics, em­pha­sis­ing its im­pos­ing pro­por­tions and con­fi­dent stance.

There are also all-new 22-inch forged al­loy wheels, re­served for Black Badge Cul­li­nan.

De­signed in the Black Badge house style, the gear-like graphic em­pha­sises the model’s vast re­serves of power.


The Black Badge is seen to of­fer far more than an aes­thetic treat­ment, the firm says, not­ing that key to the thrill of Black Badge Cul­li­nan is the ar­chi­tec­ture of lux­ury, es­pe­cially the Rolls-royce’s pro­pri­etary all-alu­minium ar­chi­tec­ture that de­buted with the Phan­tom.

“The sub-struc­ture not only de­liv­ers ex­tra­or­di­nary body stiff­ness but its flex­i­bil­ity and scal­a­bil­ity al­lowed Cul­li­nan to be fit­ted with all-wheel drive and four-wheel steer­ing in its sil­ver badged guise. These dy­namic fea­tures have been com­pre­hen­sively ex­ploited and reengi­neered for Black Badge while re­tain­ing the peer­less qual­ity of ride that has driven Rolls-royce’s suc­cess,” it states.


No real change is made to the en­gine’s am­ple in­ter­nal ca­pac­ity.

How­ever, the auto firm says the flex­i­bil­ity of the twin-turbo V12 has been ex­ploited to gen­er­ate an ex­tra 29PS, cre­at­ing a to­tal out­put of 600PS.

“The sense of a sin­gle, in­fi­nite gear has also been sen­sa­tion­alised with the ad­di­tion of a fur­ther 50NM of torque, bring­ing the to­tal to a 900NM,” it states.

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