I’m pas­sion­ate about growth – Koshoedo-oluse­gun

The Punch - - SWAG! -

know that I was be­ing pre­pared for what I am do­ing today. At a par­tic­u­lar time, my boss gave me an as­sign­ment and said if I was able to pull it off, my salary would be in­creased. I was able to de­liver on it and that made peo­ple to know me on so­cial me­dia as some­one who could fix brands.

When I started (the busi­ness) in 2018, I ac­tu­ally wanted to be a free­lancer be­cause every­one had put the fear of start­ing a com­pany in me. I am young and I also have a small frame, so this makes peo­ple not to give me jobs at times. How­ever, some peo­ple recog­nise my value and are ready to pay for it.

What are some of the chal­lenges you face on the job?

Get­ting clients can be chal­leng­ing be­cause one has to (mostly) rely on re­fer­rals. It is also dis­cour­ag­ing when you do cold mar­ket­ing and keep get­ting re­jected.

Tak­ing on more than I can chew is also another chal­lenge. Some­times, one gets many clients and when one thinks about the money, it would be re­ally hard to say no, but one can­not take it all. It could get over­whelm­ing and one would start to lose one­self. At the end of the day, you not even­tu­ally be able to de­liver the value you ini­tially promised. It is im­por­tant to know when to say no.

What as­pect of your job thrills you the most?

I think it is in the area of so­cial me­dia and con­tent de­vel­op­ment. How­ever, I won’t say I don’t like the strat­egy part too. Strat­egy in­volv­ing who the tar­get au­di­ence is and what the brand is about. Then we talk about how to im­ple­ment those strate­gies and come up with dif­fer­ent con­cepts to make it hap­pen. The most amaz­ing and sat­is­fy­ing part for me is when we send it (the re­sult) to the cus­tomers and they adopt it. I usu­ally have headaches when­ever I’m try­ing to do a spon­sored ad­vert and no one is en­gag­ing with it. But when it is en­gag­ing, I know I am get­ting it right.

What gives your com­pany the edge over others?

It is the fact that we are pas­sion­ate about growth. Ful­fil­ment comes from putting in a lot of work to grow a brand. We call our­selves the fix­ers be­cause we cor­rect mis­takes made by brands.

I at­tended FUNNAB In­ter­na­tional School, Abeokuta, for my sec­ondary ed­u­ca­tion. I have a de­gree in Mass Com­mu­ni­ca­tion from Bab­cock Univer­sity, Ogun State. I also have some pro­fes­sional cer­ti­fi­ca­tions which are– diploma in Public Re­la­tions from the Nige­rian In­sti­tute of Public Re­la­tions, Cer­tifi­cate in Pro­fes­sional Mar­ket­ing from the Char­tered In­sti­tute of Mar­ket­ing, UK. Cer­tifi­cate of In­te­grated Com­mu­ni­ca­tions, Char­tered In­sti­tute of Mar­ket­ing, UK; cer­tifi­cate of Dig­i­tal Mar­ket­ing from the Char­tered In­sti­tute of Mar­ket­ing, also in the UK.

What are your other in­ter­ests?

I love lis­ten­ing to mu­sic and danc­ing. I am also pas­sion­ate about chil­dren and spot­ting tal­ents.

What does suc­cess mean to you?

Suc­cess is con­tex­tual; it is dif­fer­ent for peo­ple. For some peo­ple, it is about hav­ing money in their bank ac­counts; while for some, it is about hav­ing a fam­ily. As for me, suc­cess is the ful­fill­ment and be­ing able to achieve ev­ery­thing I dream of.

How do you like to re­lax? your ed­u­ca­tional

When I’m not work­ing, you would most likely find me watch­ing movies or go­ing from one restau­rant to another.

What is back­ground?

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