Explicit Communications bags LAIF award
EXPLICIT Communications says it is among winners of the just concluded Lagos Advertising and Ideas Festival awards.
It said it won an award in the LAIF Film craft category for the Veleta fruit drink campaign themed ‘Celebrate Every Moment.’
The Group Managing Director, Explicit Communications, Mr Tunde Thani, was quoted to have said, “We are delighted about this award and it is a testament to the exceptional work and effort put into the Veleta brand and all the other brands we work with.
“I also appreciate my team who work assiduously to deliver on clients’ briefs every time.”
The President, Association of Advertising Agencies of Nigeria, Mr Ikechi Odigbo, explained that the LAIF Awards focused on recognising, rewarding and fostering creative excellence in all areas of marketing communications.
he added that the jury was a combination of marketing and communications experts as well as creative connoisseurs, in and outside the country, saying that this was evident in the nominations and selection of the eventual winners of the awards.
Explicit Communications, the advertising arm of Explicit Group added that it was proud to share the spotlight with its sister companies including its media planning and buying arm, Expo Media, and its events and experiential agency, Sharp Shooters.