Ex­plicit Com­mu­ni­ca­tions bags LAIF award


EX­PLICIT Com­mu­ni­ca­tions says it is among win­ners of the just con­cluded La­gos Ad­ver­tis­ing and Ideas Fes­ti­val awards.

It said it won an award in the LAIF Film craft cat­e­gory for the Veleta fruit drink cam­paign themed ‘Cel­e­brate Ev­ery Mo­ment.’

The Group Man­ag­ing Director, Ex­plicit Com­mu­ni­ca­tions, Mr Tunde Thani, was quoted to have said, “We are de­lighted about this award and it is a tes­ta­ment to the ex­cep­tional work and ef­fort put into the Veleta brand and all the other brands we work with.

“I also ap­pre­ci­ate my team who work as­sid­u­ously to de­liver on clients’ briefs ev­ery time.”

The Pres­i­dent, As­so­ci­a­tion of Ad­ver­tis­ing Agen­cies of Nige­ria, Mr Ikechi Odigbo, ex­plained that the LAIF Awards fo­cused on recog­nis­ing, re­ward­ing and fos­ter­ing cre­ative ex­cel­lence in all ar­eas of mar­ket­ing com­mu­ni­ca­tions.

he added that the jury was a com­bi­na­tion of mar­ket­ing and com­mu­ni­ca­tions ex­perts as well as cre­ative con­nois­seurs, in and out­side the coun­try, say­ing that this was ev­i­dent in the nom­i­na­tions and se­lec­tion of the even­tual win­ners of the awards.

Ex­plicit Com­mu­ni­ca­tions, the ad­ver­tis­ing arm of Ex­plicit Group added that it was proud to share the spot­light with its sis­ter com­pa­nies in­clud­ing its me­dia plan­ning and buy­ing arm, Expo Me­dia, and its events and ex­pe­ri­en­tial agency, Sharp Shoot­ers.

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