Marketing professionals to meet in Lagos
Abrand and communications magazine, has said it will hold a one-day intensive conversation with notable industry players on January 8.
It explained that the event, themed ‘Predicting Your Future by Creating It,’ would be the publication’s launching pad into the new year that had equally heralded a new decade.
The Publisher and Chief Executive Office, John Ajayi, disclosed that those to lead conversation on varieties of industry related issues and topics were the Managing Director, Down to Earth Marketing, Boye Adefila; Managing Director\ceo, Adstrat Solutions Company, Charles O’tudor; Managing Director\ceo Brand Eye, Femi Adelusi, and Managing Director/
CEO, 02 ACADEMY, Ozone Mbanefo.
Ajayi said in a statement on Saturday that the decision to organise the conversation, which is solely for the employees of the company and its internal publics, was informed by the need to fire up the creative and innovative instincts of its entire workforce as the media group repositions for a more robust and radical brand journalism practice in Nigeria like never before.
He said the new decade and indeed the New Year would begin to witness more value additions and outstanding product offerings from the multimedia channel platforms of Marketing Edge.
Ajayi added, “Our cardinal goal this year is to beat ourselves to our own game, if you like. We want to disrupt the market so that we can reset the rules; this has made a fireside conversation inevitable.”
He also enjoined industry players to channel their feedback and expectations to the media organisation to further promote and boost the business of brand management and the management of brand business in Nigeria.