Mar­ket­ing pro­fes­sion­als to meet in La­gos

The Punch - - FEATURE - Alexan­der Okere

Abrand and com­mu­ni­ca­tions magazine, has said it will hold a one-day in­ten­sive con­ver­sa­tion with no­table in­dus­try play­ers on Jan­uary 8.

It ex­plained that the event, themed ‘Pre­dict­ing Your Fu­ture by Cre­at­ing It,’ would be the pub­li­ca­tion’s launch­ing pad into the new year that had equally her­alded a new decade.

The Pub­lisher and Chief Ex­ec­u­tive Of­fice, John Ajayi, dis­closed that those to lead con­ver­sa­tion on va­ri­eties of in­dus­try re­lated is­sues and top­ics were the Man­ag­ing Di­rec­tor, Down to Earth Mar­ket­ing, Boye Ade­fila; Man­ag­ing Di­rec­tor\ceo, Ad­strat So­lu­tions Com­pany, Charles O’tu­dor; Man­ag­ing Di­rec­tor\ceo Brand Eye, Femi Adelusi, and Man­ag­ing Di­rec­tor/

CEO, 02 ACADEMY, Ozone Mbanefo.

Ajayi said in a state­ment on Satur­day that the de­ci­sion to or­gan­ise the con­ver­sa­tion, which is solely for the em­ploy­ees of the com­pany and its in­ter­nal publics, was in­formed by the need to fire up the cre­ative and in­no­va­tive in­stincts of its en­tire work­force as the me­dia group re­po­si­tions for a more ro­bust and rad­i­cal brand jour­nal­ism prac­tice in Nige­ria like never be­fore.

He said the new decade and in­deed the New Year would be­gin to wit­ness more value ad­di­tions and out­stand­ing prod­uct of­fer­ings from the mul­ti­me­dia chan­nel plat­forms of Mar­ket­ing Edge.

Ajayi added, “Our car­di­nal goal this year is to beat our­selves to our own game, if you like. We want to dis­rupt the mar­ket so that we can re­set the rules; this has made a fire­side con­ver­sa­tion in­evitable.”

He also en­joined in­dus­try play­ers to chan­nel their feed­back and ex­pec­ta­tions to the me­dia or­gan­i­sa­tion to fur­ther pro­mote and boost the busi­ness of brand man­age­ment and the man­age­ment of brand busi­ness in Nige­ria.

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