Mercedes sold 2.3 million vehicles in 2019
LUXURY auto manufacturer, Mercedesbenz, has said 2019 was its ninth consecutive record year with growth of 1.3 per cent to a total of 2,339,562 units delivered worldwide.
The firm stated that at the same time, it maintained its leading position among the luxury car brands for the fourth year in a row.
It explained that in all three of its main markets in China, germany and the USA, it surpassed the high levels of the previous year.
China, Mercedes-benz’s largest market, remained the main growth driver, with sales of 693,443 units, representing an increase of 6.2 per cent and a new record year, the firm said in a statement.
It added that last year’s model offensive with a total of more than 10 new or revised models led to a significant boost in unit sales, particularly of compact cars and the SUVS, and contributed to the overall sales growth.
According to the automaker, in full year 2019, it maintained its market leadership in the luxury segment in markets such as germany, great Britain, France, Spain, Belgium, Switzerland, Poland, Portugal, South Korea, Japan, Australia, Thailand, Vietnam, Singapore, Canada and South Africa.
The Chairman of the Board of Management of Daimler Ag and Mercedes-benz Ag, Ola Källenius, was quoted as saying the ninth consecutive record year underscored the strong demand for Mercedesbenz vehicles, even amidst far-reaching changes in the mobility landscape.
he said, “In addition, Mercedes-benz continues to be clearly the number one in the luxury market – this proves how valuable our brand is. 2019 was a year of great challenges for the automotive industry. The next two years will also be characterised more than ever by the transformation of our industry.
“In this challenging environment, we intend to further increase our unit sales and set the course for long-term competitiveness. With investments in new technologies and profitable sales growth, we are paving the way for Mercedes-benz to lead the global luxury market as a pioneer of sustainable luxury also in an era of Co2neutral mobility.”
A member of the Boards of Management of Daimler Ag and Mercedes-benz Ag responsible for marketing and sales, Britta Seeger, said in 2019, a particularly large number of customers in China, germany and the USA decided in favour of a new vehicle from Mercedes-benz.
She said in each of the three major markets, Mercedesbenz surpassed the high level of unit sales it achieved in the previous year.