Mercedes sold 2.3 mil­lion ve­hi­cles in 2019

The Punch - - TRANSPORT -

LUX­URY auto man­u­fac­turer, Mercedesbe­nz, has said 2019 was its ninth con­sec­u­tive record year with growth of 1.3 per cent to a to­tal of 2,339,562 units de­liv­ered worldwide.

The firm stated that at the same time, it main­tained its lead­ing po­si­tion among the lux­ury car brands for the fourth year in a row.

It ex­plained that in all three of its main mar­kets in China, ger­many and the USA, it sur­passed the high lev­els of the pre­vi­ous year.

China, Mercedes-benz’s largest mar­ket, re­mained the main growth driver, with sales of 693,443 units, rep­re­sent­ing an in­crease of 6.2 per cent and a new record year, the firm said in a state­ment.

It added that last year’s model of­fen­sive with a to­tal of more than 10 new or re­vised mod­els led to a sig­nif­i­cant boost in unit sales, par­tic­u­larly of com­pact cars and the SUVS, and con­trib­uted to the over­all sales growth.

Ac­cord­ing to the au­tomaker, in full year 2019, it main­tained its mar­ket lead­er­ship in the lux­ury seg­ment in mar­kets such as ger­many, great Bri­tain, France, Spain, Bel­gium, Switzer­land, Poland, Por­tu­gal, South Korea, Ja­pan, Aus­tralia, Thai­land, Viet­nam, Sin­ga­pore, Canada and South Africa.

The Chair­man of the Board of Man­age­ment of Daim­ler Ag and Mercedes-benz Ag, Ola Käl­le­nius, was quoted as say­ing the ninth con­sec­u­tive record year un­der­scored the strong de­mand for Mercedesbe­nz ve­hi­cles, even amidst far-reach­ing changes in the mo­bil­ity land­scape.

he said, “In ad­di­tion, Mercedes-benz con­tin­ues to be clearly the num­ber one in the lux­ury mar­ket – this proves how valu­able our brand is. 2019 was a year of great chal­lenges for the au­to­mo­tive in­dus­try. The next two years will also be char­ac­terised more than ever by the trans­for­ma­tion of our in­dus­try.

“In this chal­leng­ing en­vi­ron­ment, we in­tend to fur­ther in­crease our unit sales and set the course for long-term com­pet­i­tive­ness. With in­vest­ments in new tech­nolo­gies and prof­itable sales growth, we are paving the way for Mercedes-benz to lead the global lux­ury mar­ket as a pi­o­neer of sus­tain­able lux­ury also in an era of Co2neu­tral mo­bil­ity.”

A mem­ber of the Boards of Man­age­ment of Daim­ler Ag and Mercedes-benz Ag re­spon­si­ble for mar­ket­ing and sales, Britta Seeger, said in 2019, a par­tic­u­larly large num­ber of cus­tomers in China, ger­many and the USA de­cided in favour of a new ve­hi­cle from Mercedes-benz.

She said in each of the three ma­jor mar­kets, Mercedesbe­nz sur­passed the high level of unit sales it achieved in the pre­vi­ous year.

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