Delta to transform travel with tech-based innovations
The Chief Executive Officer of United States carrier, Delta, Ed Bastian, says the airline has plans to introduce several technology-based innovations to transform the future of travel.
Bastian, who made this known at CES 2020, said the innovations the carrier would roll out this year and beyond comprised transformation of the Fly Delta, Parallel Reality display screens, captivating entertainment options, fullbody wearable exoskeletons and an artificial intelligence machine learning operations platform.
According to him, Delta Air Lines is transforming its popular Fly Delta app into a digital concierge that anticipates customer needs, offers convenient services like a ride to the airport and delivers thoughtful notifications, keeping customers moving seamlessly on their journey.
he said, “Customers tell us they want Fly Delta to become their home base for managing their travel day.
“That’s why we’re evolving the app to become the ultimate travel companion for all points of your journey – with an eye on expanding the convenience and value of using miles as a form of payment for services with Delta and partners throughout.”
Bastian said the airline planned to take a big first step in building its digital concierge by deepening its industry-leading partnership with Lyft.
he added that offering customers multiple points within the Fly Delta app to link Delta Skymiles and Lyft accounts would make it easier for customers to earn miles during Lyft rides.
“Other features being explored include providing estimated arrival times powered by Lyft; testing a dedicated premium Deltalyft experience at some of the busiest US airports, and offering the option to pay for rides using miles,” he said.
Bastian explained that the next step would come later this month, when virtual queuing would launch in Fly Delta to notify customers about their seats, not just their flight.