Delta to trans­form travel with tech-based in­no­va­tions

The Punch - - TRANSPORT -

The Chief Ex­ec­u­tive Of­fi­cer of United States car­rier, Delta, Ed Bas­tian, says the air­line has plans to in­tro­duce sev­eral tech­nol­ogy-based in­no­va­tions to trans­form the fu­ture of travel.

Bas­tian, who made this known at CES 2020, said the in­no­va­tions the car­rier would roll out this year and be­yond com­prised trans­for­ma­tion of the Fly Delta, Par­al­lel Re­al­ity dis­play screens, cap­ti­vat­ing en­ter­tain­ment op­tions, full­body wear­able ex­oskele­tons and an ar­ti­fi­cial in­tel­li­gence ma­chine learn­ing op­er­a­tions plat­form.

Ac­cord­ing to him, Delta Air Lines is trans­form­ing its pop­u­lar Fly Delta app into a dig­i­tal concierge that an­tic­i­pates cus­tomer needs, of­fers con­ve­nient ser­vices like a ride to the air­port and de­liv­ers thought­ful no­ti­fi­ca­tions, keep­ing cus­tomers mov­ing seam­lessly on their jour­ney.

he said, “Cus­tomers tell us they want Fly Delta to be­come their home base for man­ag­ing their travel day.

“That’s why we’re evolv­ing the app to be­come the ul­ti­mate travel com­pan­ion for all points of your jour­ney – with an eye on ex­pand­ing the con­ve­nience and value of us­ing miles as a form of pay­ment for ser­vices with Delta and part­ners through­out.”

Bas­tian said the air­line planned to take a big first step in build­ing its dig­i­tal concierge by deep­en­ing its in­dus­try-lead­ing part­ner­ship with Lyft.

he added that of­fer­ing cus­tomers mul­ti­ple points within the Fly Delta app to link Delta Skymiles and Lyft ac­counts would make it eas­ier for cus­tomers to earn miles dur­ing Lyft rides.

“Other fea­tures be­ing ex­plored in­clude pro­vid­ing es­ti­mated ar­rival times pow­ered by Lyft; test­ing a ded­i­cated pre­mium Deltalyft ex­pe­ri­ence at some of the busiest US air­ports, and of­fer­ing the op­tion to pay for rides us­ing miles,” he said.

Bas­tian ex­plained that the next step would come later this month, when vir­tual queu­ing would launch in Fly Delta to no­tify cus­tomers about their seats, not just their flight.

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