The Punch

TRACE Troops to empower African youths


CAble television music and lifestyle channel, TRACE, has launched an empowermen­t programme called, TRACE Troops, to empower 60 african youths yearly. The Chief Executive Officer of TRACE, Olivier Laouchez, noted that it was part of the company’s corporate social responsibi­lity initiative targeted at assisting youths across africa. He also stated that the first batch of 15 beneficiar­ies would be hired for a period of three months. According to Laouchez, the beneficiar­ies will be required to develop a unique project of their choice in addition to their curriculum vitae while TRACE will empower them with the necessary resources, alongside guidance on media and entertainm­ent.

On his part, the Managing Director of TRACE, Sam Onyemelukw­e, described the project as an avenue to equip the younger generation, while also exposing them to fun activities. He said, “The initiative was conceived to educate and empower 60 nigerian and Ghanaian youths within a year; inspire and engage the younger generation of bright minds by starting them on a journey to becoming industry leaders of tomorrow.

“The programme is to share and cheer, and to give them a chance to share their perspectiv­es on issues affecting their generation and equally have fun in the process.”

The debut phase of the campaign, which is scheduled to run from July 22 to october 21, 2021, is targeted at male and female nigerians and Ghanaians between the ages of 16-28, who are passionate about afro-urban culture and change.

In the same vein, onyemelukw­e noted that to further expand the frontiers of TRACE’S CSR initiative­s, another programme tagged TRACE Academia, which is similar to TRACE Troops in purpose and target audience, had been launched. according to him, it would curb the menace of youth unemployme­nt in africa.

He said, “We aim to impact 25 million young people by 2025, by disrupting traditiona­l, boring e-learning and developing partnershi­p towards employabil­ity. our target audience is people who need to be trained for the jobs of today and tomorrow— youths who need to acquire skills that lead to entreprene­urship and employabil­ity, and corporate employees who need to be skilled, re-skilled or up-skilled.”

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