Fidelity Bank boss lists growth strategies
FIDELITY Bank has said that its Chief Executive Officer, Mrs Nneka Onyeali-ikpe, has outlined a seven-point agenda to move the bank further in its quest to become a tier-1 bank that is well-positioned to outlive the competition and serve well into the future.
A statement on Sunday said that its first female executive officer who resumed office in January 1 2021, disclosed this.
“Fidelity Bank’s seven-point agenda focuses on brand architecture, brand building and refresh, talent development and transformation, product and service delivery, agility and performance discipline, digital transformation, and regulatory compliance,” the statement said.
It stated that the bank planned to embark on an innovation drive through the implementation of new processes and techniques; and also planned brand refresh with the aim to increase top-ofmind awareness of the Fidelity brand by external and internal stakeholders.
The bank added that workforce transformation to create a future readily supported by a high performing and empowered workforce was part of the agenda.
According to the statement, the bank would ensure service excellence which was intended to build brand loyalty through personalised and seamless customer experience delivery.
It stated, “Digital transformation involves an endto-end digitisation across all facets of the business. In line with this, the bank has launched a novel digital service —Pay Yourself —which revolutionised payday for salary earners and SMES”