The Punch

Fidelity Bank boss lists growth strategies

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FIDELITY Bank has said that its Chief Executive Officer, Mrs Nneka Onyeali-ikpe, has outlined a seven-point agenda to move the bank further in its quest to become a tier-1 bank that is well-positioned to outlive the competitio­n and serve well into the future.

A statement on Sunday said that its first female executive officer who resumed office in January 1 2021, disclosed this.

“Fidelity Bank’s seven-point agenda focuses on brand architectu­re, brand building and refresh, talent developmen­t and transforma­tion, product and service delivery, agility and performanc­e discipline, digital transforma­tion, and regulatory compliance,” the statement said.

It stated that the bank planned to embark on an innovation drive through the implementa­tion of new processes and techniques; and also planned brand refresh with the aim to increase top-ofmind awareness of the Fidelity brand by external and internal stakeholde­rs.

The bank added that workforce transforma­tion to create a future readily supported by a high performing and empowered workforce was part of the agenda.

According to the statement, the bank would ensure service excellence which was intended to build brand loyalty through personalis­ed and seamless customer experience delivery.

It stated, “Digital transforma­tion involves an endto-end digitisati­on across all facets of the business. In line with this, the bank has launched a novel digital service —Pay Yourself —which revolution­ised payday for salary earners and SMES”

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