YOU, YOUR IM­AGE AND YOUR BRAND

THISDAY Style - - CONTENT -

F is for Fame?

I may have al­luded to this be­fore but do per­mit me to ex­pand on it as I think it bears re­peat­ing. A lot of peo­ple wrongly be­lieve that Per­sonal Brand­ing is solely for celebri­ties, stars and su­per­stars. In other words the whole idea of hav­ing a strong brand is syn­ony­mous with seek­ing fame?

To an­swer this prop­erly I would like to de­fine what a Per­sonal Brand is. I think one of the eas­i­est ways to ex­plain it would be to quote Jeff Be­zos once more, that your brand is “what oth­ers say about you when you’re not in the room.”

Now what if what they are say­ing about you is nei­ther rep­re­sen­ta­tive nor ac­cu­rate of who you re­ally are? What if your boss or star client is ac­tu­ally un­aware of your true value or po­ten­tial? Or what if the com­mu­nity you wish to serve be­lieves con­versely that you are only out to ex­ploit them? The prob­lem is that the rep­u­ta­tion you have may just be one which is wrong, or which does not com­pletely rep­re­sent who you are or what you truly stand for.

Build­ing your Per­sonal Brand in my def­i­ni­tion, is the art of in­flu­enc­ing those per­cep­tions to more ac­cu­rately re­flect the truth. It helps to project your unique value to those who need to be aware of it. This au­di­ence may just be your ex­tended fam­ily, your col­leagues at work, your lo­cal com­mu­nity or maybe the world. It is just as rel­e­vant for a pro­fes­sional within an in­dus­try as it is for a ris­ing star.

If Per­sonal Brand­ing is about fame then, it is of a se­lec­tive fame with your tar­get au­di­ence, be they 50, 500 or 5,000,000 in num­ber!

Build­ing your Per­sonal Brand in my def­i­ni­tion, is the art of in­flu­enc­ing those per­cep­tions to more ac­cu­rately re­flect the truth. It helps to project your unique value to those who need to be aware of it

With Ngozi Princewill Utchay

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