huge up­lift in leads and rev­enue, es­pe­cially when over 60% of the time cus­tomers can­not find the in­for­ma­tion they are look­ing for and leave with­out tak­ing fur­ther ac­tion. It has to: · Be well de­signed: your web­site rep­re­sents your busi­ness and if it’s poorly de­signed cus­tomers will go else­where – On­line Mar­ket­ing In­sti­tute fig­ures show 85% of vis­i­tors aban­don web­sites be­cause of poor de­sign. · Have vis­i­ble con­tact in­for­ma­tion: up to half of po­ten­tial sales are lost be­cause con­sumers can’t find your con­tact in­for­ma­tion. When a po­ten­tial cus­tomer vis­its your web­site they may have al­ready con­ducted ex­ten­sive re­search and be ready to en­gage with you, so you may lose them if they have to hunt for your con­tact in­for­ma­tion. The top right­hand cor­ner of your web­site is the op­ti­mum po­si­tion for con­tact de­tails. · Clearly demon­strate what you do: a web­site should demon­strate your value propo­si­tion and con­tain a clear call to ac­tion for cus­tomers. · Have suf­fi­cient con­ver­sion paths: cus­tomers should be able to com­plete a trans­ac­tion or re­quest fur­ther in­for­ma­tion from any and all of your web pages. · Be mo­bile friendly - many con­sumers are in­creas­ingly ac­cess­ing the in­ter­net on mo­bile de­vices such as smart­phones (68%) and tablets (40%). Make sure you con­nect with con­sumers on the move and en­sure your site is op­ti­mised for mo­bile de­vices to make buy­ing sim­ple. be con­tin­ued next week Culled from­cus­ and adapted Do you know any en­tre­pre­neur be­tween the ages of 18 and 40 with an in­spir­ing Busi­ness Story?

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