huge uplift in leads and revenue, especially when over 60% of the time customers cannot find the information they are looking for and leave without taking further action. It has to: · Be well designed: your website represents your business and if it’s poorly designed customers will go elsewhere – Online Marketing Institute figures show 85% of visitors abandon websites because of poor design. · Have visible contact information: up to half of potential sales are lost because consumers can’t find your contact information. When a potential customer visits your website they may have already conducted extensive research and be ready to engage with you, so you may lose them if they have to hunt for your contact information. The top righthand corner of your website is the optimum position for contact details. · Clearly demonstrate what you do: a website should demonstrate your value proposition and contain a clear call to action for customers. · Have sufficient conversion paths: customers should be able to complete a transaction or request further information from any and all of your web pages. · Be mobile friendly - many consumers are increasingly accessing the internet on mobile devices such as smartphones (68%) and tablets (40%). Make sure you connect with consumers on the move and ensure your site is optimised for mobile devices to make buying simple. ...to be continued next week Culled from www.mycustomer.com and adapted Do you know any entrepreneur between the ages of 18 and 40 with an inspiring Business Story?