Six Ways To Plug The Holes In Your Lead Fun­nel

THISDAY Style - - COVER -

One of the first things Abubakar Hus­saini did when he opened he started his pro­duce sales busi­ness, was to set up a web­site. It was a re­sponse to a fad as much as it was a ne­ces­sity. Lately, how­ever, he's been won­der­ing if his en­thu­si­asm was not mis­placed. The small desk sur­vey did not seem to sug­gest that cus­tomers are us­ing in­for­ma­tion from his web­site or so­cial me­dia ac­counts as a lead for fur­ther en­gage­ment. In a com­pet­i­tive mar­ket where con­sumers have a wealth of choice, it’s more im­por­tant than ever for busi­nesses to max­imise mar­ket­ing re­turn with suc­cess­ful lead con­ver­sion. Up to 75% of in­ter­net leads are lost be­cause busi­nesses don’t have the right knowl­edge and tools to plug leaks in their lead fun­nel. In an ideal world ev­ery prospect would find you on­line, visit your web­site, con­tact you and be­come a cus­tomer. By iden­ti­fy­ing and fix­ing leaks in your lead fun­nel, you can max­imise the num­ber of leads that con­vert into sales. A lead fun­nel is made up of only three core parts: one where prospects ‘dis­cover’ you, another in which they ‘con­tact’ you and a third in which they ‘choose’ you. Each of these stages must be han­dled prop­erly to make the most of ev­ery penny of mar­ket­ing spend, whether you in­vest hun­dreds or tens of thou­sands. Some cus­tomers are ready to buy, but oth­ers need nur­tur­ing. You must have the right tools in place to gen­er­ate, nur­ture and con­vert your leads. Here are six tips, based on our own ex­pe­ri­ence, to help you en­sure leads are max­imised and ‘leaks’ are plugged in the sales fun­nel: 1. Have a well-de­signed, smart web­site A web­site is a key con­ver­sion tool for any busi­ness. Get­ting it right can re­sult in a

Newspapers in English

Newspapers from Nigeria

© PressReader. All rights reserved.