HOUSE OF IRAWO

THISDAY Style - - STYLE & DESIGN -

This must be your very first time par­tic­i­pat­ing in the AFW, what are your thoughts so far?

I’m very thrilled to be here, this is a won­der­ful op­por­tu­nity and a fan­tas­tic plat­form for House of Irawo, we are just eight months into busi­ness and we are al­ready here. So we are more than elated to be a part of the AFW show this year. What is the in­spi­ra­tion be­hind your col­lec­tion?

We named this col­lec­tion ‘the star girl’ be­cause IRAWO is a Yoruba word that trans­lates to Star in English and this is our first col­lec­tion on the cat­walk. The col­lec­tion is for the woman who is easy on the eye and wants to look chic yet pur­chase some­thing af­ford­able. As a young fash­ion house and de­signer what has been your ma­jor chal­lenge in the fash­ion in­dus­try?

I will say ac­cept­abil­ity, the fact that there are a lot of A-list de­sign­ers in the busi­ness, peo­ple tend to grav­i­tate to­wards them but I am glad we now have this plat­form to show­case our de­signs. If peo­ple like the clothes they will buy.

You are right and in the eight months of busi­ness I can say our clien­tele is grow­ing but we still want all the A-list fash­ion­istas who would nor­mally grav­i­tate to more known names to also give us the chance but we are def­i­nitely grow­ing and I’m sure we will get to the point were House of Irawo be­comes a house­hold name.

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