HOUSE OF IRAWO
This must be your very first time participating in the AFW, what are your thoughts so far?
I’m very thrilled to be here, this is a wonderful opportunity and a fantastic platform for House of Irawo, we are just eight months into business and we are already here. So we are more than elated to be a part of the AFW show this year. What is the inspiration behind your collection?
We named this collection ‘the star girl’ because IRAWO is a Yoruba word that translates to Star in English and this is our first collection on the catwalk. The collection is for the woman who is easy on the eye and wants to look chic yet purchase something affordable. As a young fashion house and designer what has been your major challenge in the fashion industry?
I will say acceptability, the fact that there are a lot of A-list designers in the business, people tend to gravitate towards them but I am glad we now have this platform to showcase our designs. If people like the clothes they will buy.
You are right and in the eight months of business I can say our clientele is growing but we still want all the A-list fashionistas who would normally gravitate to more known names to also give us the chance but we are definitely growing and I’m sure we will get to the point were House of Irawo becomes a household name.