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THISDAY Style - - STYLE & DESIGN -

About Arise Fash­ion Week

The re­turn of Arise Fash­ion Week has been an ex­cit­ing and event­ful jour­ney, It has been such a fan­tas­tic pro­ject to work on with over 50 de­sign­ers from Nige­ria and the rest of the world and over 130 amaz­ing mod­els. The re­turn of Arise Fash­ion Week fo­cuses on the new move­ment of African fash­ion; a mod­ern yet cul­tur­ally re­spect­ful voice, which in­cor­po­rated mod­ern tech­niques, ma­te­ri­als, de­signs with tra­di­tional colors, lay­er­ing, and in­spi­ra­tions. This is an ex­cit­ing time to be­ing in African fash­ion, as there are so many new in­spir­ing de­sign­ers on the hori­zon that I pre­dict will ad­vance within African and also in­ter­na­tion­ally as their de­signs speak to both cul­tures. Both the Nige­rian, African and In­ter­na­tional de­sign­ers par­tic­i­pat­ing in ARISE Fash­ion Week have a global sen­si­bil­ity; their ap­proach to de­sign is strongly rooted in the DNA of their home­land yet their artis­tic ex­pres­sion and themes are cur­rent, mod­ern and in­cor­po­rate the global trends of the mo­ment. With a col­lab­o­ra­tion of es­tab­lished and up­com­ing de­sign­ers ARISE Fash­ion Week al­lows au­di­ences across Africa and in­ter­na­tional to un­der­stand that the African Fash­ion scene is a main topic of con­ver­sa­tion to be taken se­ri­ously within a na­tional and global con­tent. Arise Fash­ion Week is un­doubt­edly be­com­ing the pil­lar, a leader for the fu­ture of African fash­ion. DE­SIREE EJOH CO-CRE­ATIVE DI­REC­TOR ARISE FASH­ION WEEK

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