THE GRIND TO THE GLITZ

THISDAY Style - - NEWS -

Be­fore l wrote this ar­ti­cle, some­one de­scribed the mak­ing of Arise Fash­ion Week as the ‘grind to the glitz’ and l in­stantly said l was go­ing to make it my head­line be­cause it was the most apt de­scrip­tion! The AFW runway has seen global fash­ion icons and lead­ing mod­els such as Alek Wek, Liya Kedebe, Oluchi Or­landi and oth­ers show­case the best of African fash­ion. And this runway was no dif­fer­ent as we had the leg­end, Naomi Camp­bell and ‘model of the mo­ment’ Imaan Ham­mam stun the au­di­ence with their grace­ful strut on the cat­walk. Even af­ter a six year hia­tus, ARISE Fash­ion Week 2018 held its pres­tige as the premier event where the global fash­ion elite once again con­verged.

There are too many peo­ple to thank for the many sleep­less nights, the un­be­liev­ably long hours, the pushed-to-the-limit sce­nar­ios and so much more. Be­hind ev­ery suc­cess­ful show is the most in­cred­i­ble ‘back­story’ and I’ve been say­ing this for a long time...we should do a re­al­ity show next time be­cause there are just too many in­ter­est­ing in­ci­dents be­hind the scenes. It took a lot of sweat to put a show like this in place and l want to use this op­por­tu­nity to say a very big THANK YOU to ev­ery­one who played a role in mak­ing the show a suc­cess.

What I have found most amaz­ing so far about this show were the five male mod­els that were scouted by an in­ter­na­tional agent. Our mod­els did not only look great, they proved their met­tle.

One day you are be­ing casted and a few days later you are do­ing a pho­to­shoot with Naomi Camp­bell! Or you are an emerg­ing de­signer one day, and a few days later, your clothes are be­ing pho­tographed and fea­tured in Vogue mag­a­zine! This is what hap­pened and THAT to me, is what fea­tur­ing in Arise Fash­ion Week can do!

Well worth the ef­fort...

Ruth Osime (Co-Creative Direc­tor, ARISE FASH­ION WEEK)

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