Kuddy Cos­met­ics is one of the largest beauty stores in Nige­ria that sell a wide range of beauty prod­ucts from makeup pow­ders to hair ex­ten­sions to per­fumes and many more. At this year’s Arise Fash­ion Week, Kuddy Cos­met­ics pro­vided hair ex­ten­sions and hair care prod­ucts for the mod­els in the show. We had a chance to catch up with their mar­ket­ing Di­rec­tor, Ab­dul Fashola who told us what his ex­pe­ri­ence was, work­ing back­stage at the Arise Fash­ion Week. Is this your first time work­ing with AFW?

Yes, it is. I heard about it through my sis­ter and de­cided to spon­sor the hair prod­ucts for the mod­els. Ini­tially wanted to use Black­opal for the cos­met­ics brand, but it didn’t work­out. What it was like work­ing back­stage and what were the high­lights?

It was nice work­ing back­stage. High­light was get­ting feed­backs on my prod­ucts and also net­work­ing with other peo­ple in the beauty busi­ness. Tell us a lit­tle more about Kuddy cos­met­ics brand and what you hope work­ing with AFW will do for the brand? Kuddy cos­metic is a whole­sale and re­tail store. We are dis­trib­u­tors for ma­jor brands like Black­opal, Makari, L’oreal Car­ols Daugh­ter, Ardell, China Glaze, Ecoco, Queen He­len and so much more. And we also have our own brand that was part of the prod­ucts used for the fash­ion show. We hoped to get more aware­ness and just net­work with other beauty brands, and that, we did! You were able to see the show from be­hind the scenes and also as part of the au­di­ence. What were your thoughts from both sides?

The Arise Fash­ion Show was well or­ga­nized, had that lux­ury fash­ion feel­ing to it and it was so much fun to watch, more so know­ing we played a role to­wards it’s suc­cess. If you had to de­scribe work­ing with the brand with one sin­gle word what will it be?


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