Be­side

THISDAY Style - - COVER -

all the glitz and glam­our, in mov­ing for­ward, Arise Fash­ion Week has de­vel­oped a pro­gram, Arise Fash­ion Man­age­ment and Men­tor­ing pro­gram, to fi­nan­cially em­power some of the de­sign­ers who show­cased. Truth is, though most de­sign­ers are very ta­lented, they are con­strained by lack of funds. It’s one thing for them to seek buy­ers but an­other thing to be able to meet their de­mands. Many de­sign­ers can­not af­ford to make ex­tra pieces be­cause putting their col­lec­tion to­gether is a very ex­pen­sive ex­er­cise no mat­ter how small or big their pocket is. Also some of their prod­uct will be much bet­ter in qual­ity, ex­e­cu­tion and fin­ish if they can af­ford bet­ter tai­lors, not to men­tion bet­ter fab­rics. With these two key fac­tors lack­ing, the aes­thetic is done the jus­tice it de­serves. Also, most times, af­ter ev­ery show, de­sign­ers are stuck with goods that can only fit model-size fig­ures which lim­its their mar­ket greatly. Of course there are pre­req­ui­sites to be el­i­gi­ble for the op­por­tu­nity that AFMM pro­vides. This will also en­cour­age other de­sign­ers in fu­ture to bring on their A game in the ex­e­cu­tion of their de­signs be­cause it makes more sense to learn the ropes of the trade prop­erly be­fore proper in­vest­ment can be made from any fi­nan­cial in­sti­tu­tion. Orode Imovbere, the co­or­di­na­tor of AFMM ex­plains how the in­cen­tive works and why it is a very wor­thy ven­ture. As usual, be­ing first amongst equals, AFW has yet again raised the ante even higher and l do wish the se­lected de­sign­ers on the fi­nal list of re­cip­i­ents good luck in their on­ward jour­ney.

FASH­ION DI­REC­TOR/EX­EC­U­TIVE ED­I­TOR

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