5 MIN­UTES WITH AYOMIDE AMOSUN

THISDAY Style - - CONTENT -

Ayomide Amosun- Dabiri is the Founder of Call Her Clas­sic Fash­ion Agency, the com­pany be­hind La­gos Bri­dal Fash­ion Week which has been run­ning from the 4th of May, with the last day of shows to­day. La­gos Bri­dal Fash­ion Week is re­spond­ing to the grow­ing de­mand and pa­tron­age for in­dige­nous brands with re­gards to bri­dal fash­ion. It is a plat­form that aims to pro­mote Africa’s finest brands as well as fa­cil­i­tate an en­vi­ron­ment for com­merce. Af­ter work­ing as a man­age­ment con­sul­tant, she de­cided to pur­sue her pas­sion to help grow and de­velop the Nige­rian Fash­ion In­dus­try. FUNKE BABS-KUFEJI Speaks to her about the first ever bri­dal Fash­ion week in La­gos. Why did you de­cide to or­ga­nize a bri­dal fash­ion week, what were the fac­tors that in­formed your de­ci­sions?

La­gos Bri­dal Fash­ion Week was es­tab­lished to cre­ate a plat­form for bri­dal fash­ion de­sign­ers to pro­mote their works to lo­cal and in­ter­na­tional au­di­ences, in La­gos Nige­ria on a reg­u­lar ba­sis. What do you hope to achieve with it?

The hope is that an in­creased global aware­ness of what the Nige­rian bri­dal fash­ion in­dus­try has to of­fer will lead to in­creased op­por­tu­ni­ties for de­sign­ers and other stake­hold­ers within the in­dus­try. We hope to at­tract tourists seek­ing the very best of wed­ding fash­ion from across Africa. We also hope to at­tract in­creased in­vest­ment in the Nige­rian fash­ion in­dus­try which has huge rev­enue gen­er­at­ing po­ten­tial. Be­fore this, have you ever worked in fash­ion?

I run a fash­ion agency called Call Her Clas­sic. We rep­re­sent fash­ion brands, or­ga­nize fash­ion events and of­fer styling ser­vices. La­gos Bri­dal Fash­ion Week is one of our projects. Prior to es­tab­lish­ing Call Her Clas­sic, I worked at McKin­sey & Co as a man­age­ment con­sul­tant. With so many fash­ion plat­forms in La­gos and Africa as a whole what sets you apart from all

other fash­ion shows/weeks?

De­spite the fact that there are rep­utable fash­ion shows in Nige­ria, there are cur­rently no plat­forms solely ded­i­cated to bri­dal fash­ion. That’s the gap we hope to fill. La­gos Bri­dal Fash­ion Week pro­vides the opportunity for brides and grooms to see the lat­est wed­ding dress and suit col­lec­tions on a reg­u­lar ba­sis and have con­sul­ta­tions with the very best de­sign­ers. What should we ex­pect and look for­ward to see at the fash­ion week, who are the de­signer show­cas­ing?

Run­way shows, Master­classes with lead­ing in­dus­try ex­perts, Con­sul­ta­tions with your favourite wed­ding dress and suit de­sign­ers, Bri­dal fash­ion and ac­ces­sories stores. De­sign­ers and par­tic­i­pat­ing brands in­clude: Alonuko, An­drea Iyamah, April By Kunbi, Bibi Lawrence, Brides by Nona, CLAN, David Tlale, Deola Sa­goe, El­iz­a­beth and Lace, Elvira Jude, Ese Azen­a­bor, Hu­dayya, Imad Eduso, Ki­mono Kol­lec­tion, Love Tims, Mai Atafo, Mag­netic Ele­gance, Otumem­ine, Pa­trick Ayan­ski, Per­fect Oc­ca­sion Bri­dals, Sha­diat Ala­sooke, Toju Foyeh, Va­lerie Davids, Vir­gos Lounge, Yemi Kosi­bah, Yemi Shoyemi, Yinka Alli and many more! What were the cri­te­ria used to se­lect those show­cas­ing? We se­lected Pan-African de­sign­ers based on the qual­ity of the pre­vi­ous col­lec­tions they have put to­gether. It’s very im­por­tant to us that the brands we pro­mote on the plat­form are de­liv­er­ing ex­quis­ite gar­ments and ser­vice to con­sumers, so that was a huge fac­tor for us dur­ing the se­lec­tion process. Tell us a lit­tle more about the LBFW Bou­tique? The bou­tique will fea­ture bri­dal fash­ion and ac­ces­sories stores from de­sign­ers such as: Bri­dals by Ivy, Donna Tyler, Clan, Buwie Fab­rics, Honey&Cher­ish, Love Tims, Pa­trick Ayan­ski and many more! For those who will like to at­tend the run­way shows, how can they get tick­ets or passes to at­tend? Tick­ets are avail­able on our web­site www.lagos­bri­dalfw. com or via Nairabox. They will also be avail­able to buy at the door.

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