HUDA fADOUL-ABAchA

THISDAY Style - - COVER -

how do you think the la­gos bridal Fash­ion Week is go­ing to help grow the bridal fash­ion in­dus­try?

First I’d love to say a big thank you to the team that made the LBFW pos­si­ble, as they de­serve all the praise for their hard work these last few months.

The LBFW has pro­vided a big plat­form for lo­cal and in­ter­na­tional de­sign­ers to show­case their work. It’s also a great way to see what de­sign­ers are ca­pa­ble of as well as un­der­stand their styles and de­signs. Take me for ex­am­ple, many be­lieved the hu­dayya Bride to only be a north­ern mus­lim bride, not re­al­is­ing that the hu­dayya Bride has dif­fer­ent char­ac­ter­is­tics.

so over­all, it’s a great op­por­tu­nity for all de­sign­ers to show­case their work and I’m sure both brides and de­sign­ers will ben­e­fit from this ex­pe­ri­ence.

Which bridal wear de­sign­ers have the big­gest in­flu­ence on you?

The one per­son that has in­spired me from the early years is elie saab. When­ever I’m flip­ping through a mag­a­zine or scrolling through my In­sta­gram feed, till to­day it’s nat­u­ral for me to spot a dress and con­fi­dently say this is elie saab’s work. The way he merges the West with the mid­dle east is amaz­ing and shows through his al­ter­nate use of rich and light airy fab­rics, de­tailed em­broi­dery and crys­tals amongst many other de­tails. When you see a mid­dle eastern elie saab Bride, you know it, and I’d love that to ap­ply to the hu­dayya Bride as well.

What do you think are the big­gest chal­lenges for the new bridal wear de­sign­ers start­ing to­day?

I’d say the big­gest chal­lenge for any bridal wear de­signer in Nige­ria, whether new or old is the fact that there is lack of trust when it comes to made In Nige­ria dresses. Brides want to look im­pec­ca­ble on their big day, ideally with a beau­ti­fully tai­lored dress. Those who can, pre­fer to go over­seas and get their dresses cus­tom-made or off the rack, rather than trust­ing lo­cal tal­ented de­sign­ers to make them their dream wed­ding dress.

An­other point to add is that over­seas, de­sign­ers have eas­ier ac­cess to all qual­ity ma­te­ri­als needed to do their work. un­for­tu­nately, we don’t have that one place where you can get ev­ery­thing you need here, which presents it­self as a lo­gis­ti­cal is­sue at times when fab­ric needs to be sourced , yet we only have a short time frame to de­liver a dress.

can you prof­fer so­lu­tions?

First and fore­most, we have to build mu­tual trust be­tween our po­ten­tial clients and our­selves. We also need to en­sure that every dress tagged as our de­sign must have ex­cel­lent fin­ish­ing and fit­ting so our brides can carry their dresses with pride on their big day. Brides should not have to be wor­ried lead­ing up to the day that their dress is not ready or that the qual­ity would not match that of other bride’s dresses. At the end of the day our favourite bride should al­ways be the next bride.

Where would you like your busi­ness to be in 20 years time?

I’d love to per­fect my work and travel the world to learn fash­ion trends across the globe as well as show­case my work in­ter­na­tion­ally. There will al­ways be a new bride through­out the course of a cal­en­dar year and I’d love to con­tinue see­ing brides choose hu­dayya. 9

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