DARLING HAIR RELAUNCHES IN NIGERIA
Popular hair extensions brand, Darling, re-launched their range of fashionable and durable human and synthetic hair extensions recently at Intercontinental Hotel, Victoria Island, Lagos
The event kicked off earlier in the day with a press conference where the brand executives explained their vision for Darling in the Nigerian market and how they intend to constantly provide women across all demographics with fashionable, on-trend and affordable hair extensions. With a vast catalogue of hair extension styles, including braids, weaves and crochets, the brand caters to over 150 million women across the continent.
The press was also introduced to the brand’s new campaign, #FindYourBeautiful which the Marketing Manager (Nigeria), Ayodele Otujinrin said is all about empowering the African woman to find what makes her feel her most beautiful, most confident, most herself; to match her aspiration as she transitions in her role, her change in mood, or even change of preference.
The re-launch party kicked off after the press conference with guests trooping in and enjoying a great brand experience including photo and video props, music, good food, cocktails and performances. The host, Anita Hughes a.k.a Omalicha, held the event together as the new Darling was unveiled.
CHUWUEMEKA OKEKE, RUTH MWANGANGI , AYODELE OTUJINRIN, CHITWAN SINGH & PRASHANT CHACKO
JULIANA OLAYODE TENA GILBERT IDIA AISIEN OSHUWA IMOYO SOPHIA IKE ONU IBIRONKE UGBAJA
MIMI ONALAJA & INI DIMA-OKOJIE BELLA ADELEKE YEWANDE THORPE CEEC
MILDRED EHIGUESE (MISS NIGERIA, 2017) KAYLAH ONIWO STEPHANIE ILOABACHIE (MISS KANEKALON 2018)
AMIRA IBRAHIM ALFA