DAR­LING HAIR RE­LAUNCHES IN NIGE­RIA

THISDAY Style - - CONTENT - BY KONYE CHELSEA NWABOGOR

Pop­u­lar hair ex­ten­sions brand, Dar­ling, re-launched their range of fash­ion­able and durable hu­man and syn­thetic hair ex­ten­sions re­cently at In­ter­con­ti­nen­tal Ho­tel, Vic­to­ria Is­land, Lagos

The event kicked off ear­lier in the day with a press con­fer­ence where the brand ex­ec­u­tives ex­plained their vi­sion for Dar­ling in the Nige­rian mar­ket and how they in­tend to con­stantly pro­vide women across all de­mo­graph­ics with fash­ion­able, on-trend and af­ford­able hair ex­ten­sions. With a vast cat­a­logue of hair ex­ten­sion styles, in­clud­ing braids, weaves and cro­chets, the brand caters to over 150 mil­lion women across the con­ti­nent.

The press was also in­tro­duced to the brand’s new cam­paign, #FindYourBeau­ti­ful which the Mar­ket­ing Man­ager (Nige­ria), Ay­o­dele Otu­jin­rin said is all about em­pow­er­ing the African woman to find what makes her feel her most beau­ti­ful, most con­fi­dent, most her­self; to match her as­pi­ra­tion as she tran­si­tions in her role, her change in mood, or even change of pref­er­ence.

The re-launch party kicked off af­ter the press con­fer­ence with guests troop­ing in and en­joy­ing a great brand ex­pe­ri­ence in­clud­ing photo and video props, mu­sic, good food, cock­tails and per­for­mances. The host, Anita Hughes a.k.a Omalicha, held the event to­gether as the new Dar­ling was un­veiled.

CHUWUEMEKA OKEKE, RUTH MWANGANGI , AY­O­DELE OTU­JIN­RIN, CHITWAN SINGH & PRASHANT CHACKO

JULIANA OLAYODE TENA GILBERT IDIA AISIEN OSHUWA IMOYO SOPHIA IKE ONU IBIRONKE UGBAJA

MIMI ONALAJA & INI DIMA-OKOJIE BELLA ADELEKE YEWANDE THORPE CEEC

MIL­DRED EHIGUESE (MISS NIGE­RIA, 2017) KAYLAH ONIWO STEPHANIE ILOABACHIE (MISS KANEKALON 2018)

ABIMBOLA CRAIG

AMIRA IBRAHIM ALFA

DEKOLA ODEDINA

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