6 TIPS TO BECOMING AN INSTAGRAM INFLUENCER
Welcome to the social media age, a time where you can make money (and a lot of it!) by simply documenting your dayto-day life. While blogging made this idea mainstream, it really never had the impact that Instagram has today. Specifically, in the last couple years, we’ve seen more and more individuals turn their daily lives into something worth watching, and something worth paying for!
So, what exactly are we talking about? Well, Instagram Influencers of course! You know the ones. The beautiful girls rocking bikinis in Santorin and the fashion forward men covered head to toe in designer wears. Want to be one of them? Follow our tips below.
1. CAPITALIZE ON YOUR UNIQUENESS
What makes you different than everyone else on this earth? That’s what you need to focus on and be willing to show everyone! This is what makes you special, sets you apart and makes an impact. In a sea of over 400,000,000 Instagram users it’s important that you set yourself apart. Find that uniqueness and FOCUS on it! It may be uncomfortable at first but it’ll be worth it.
2. BARE IT ALL
Want to become an Instagram Influencer? Well then, ditch any insecurities you have and get ready to BARE IT ALL. The most successful Instagram influencers today are the ones that let their audience in. They share all their ups, downs, good and bad, no holds barred! By being open, honest and truly yourself, you create a space that makes people comfortable, trusting and happy to connect.
Eating breakfast at a swanky spot? Share it on Instagram Stories! Having a business meeting with a potential
client? Record it and turn it into a Youtube video! Doing a photo shoot? Share the best images to Instagram and the outtakes to an Instagram story! Creating content doesn’t have to be a headache. As a follower we want to see EVERYTHING you’re doing, so simply documenting your day-to-day is enough to engage us and keep us wanting more.
4. CHOOSE & STICK TO AN AESTHETIC
A simple idea, yet a difficult task to implement. Picking an aesthetic and sticking to it can be tough but will be a major key to your success as an Instagram influencer. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer and engaging with each and every one of your posts
5. INVEST IN A HIGH QUALITY CAMERA OR PHOTOGRAPHER
Having quality images makes all the difference on Instagram. Brands are looking for the best of the best to accurately represent their products, services and locations. Because of this, they’re not likely to work with someone who struggles to capture quality images so you definitely need to make this a priority!
6. MAKE YOURSELF AVAILABLE FOR SPONSORSHIPS & COLLABORATIONS
Make sure you have your email listed in your bio and are prepared to provide social stats to any company that might reach out to you. Things like follower growth, engagement rate, clicks on your link and monthly website traffic are all things brands might be curious about. You can add all the insights you have into a media kit to easily show off how awesome you are! Now, don’t forget… we all want to be offered sponsorships, but remember, don’t sell out! Only promote things you truly believe in and think your audience would benefit from. By having a standard that you stick to, not only will you be more appealing to brands, you’ll simultaneously build a strong and authentic presence!
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